As one of the most-used DevOps tools that processes more than 1 million builds per day, this client aimed to expand its top-of-funnel lead generation activities for high-trajectory growth. With a niche consumer, the client needed a partner that could go beyond generic IT managers to find DevOps managers. Given the industry’s state of bleeding-edge technology, they encounter many early adopters but finding companies in new markets that were behind the adoption curve posed a significant challenge. Upon connecting with PureB2B, the client was finally able to filter down to the specific DevOps roles that were most important for sales revenue goals.