SaaS Cloud-to-Cloud Backup Leader Doubles Scale of Demand Generation Program

Case Study: PureSyndication with Intent

Tasked with fulfilling high-volume sales pipeline goals with clearly defined demographic, firmographic, and technographic guidelines for qualification, this leader in the cloud-to-cloud backup space faced narrow parameters that made finding qualified decision makers at scale very difficult. The client’s primary concern was ensuring marketing budget was allocated to channels that were guaranteed to produce viable in-market leads and result in a superior ROI. Ultimately, the client needed a partner that understood their business (SaaS), audience (decision makers in their niche), technographic filters, and CPL requirements.

Using prior campaigns, DemandScience was able to demonstrate how large our audience penetration was and how we would accurately manage the client’s MQL goals while maintaining budget flexibility. They were impressed by the responsive follow up of the DemandScience sales team and our ability to quickly pivot to a fluctuating budget. DemandScience’s PureSyndication provided guaranteed lead volumes through multi-channel outreach campaigns across a global audience of more than 125 million technology buyers.

Unlike leads generated through the client’s previous lead generation vendor engagements, PureSyndication with Intent delivered quality leads that were actively engaged with their top-of-funnel content. Additionally, 11% conversion rate from lead to MQL exceeded past results of 5-10% across all programs.

To see the full success of the client’s campaign, download the case study.

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