Key Objectives Discussed:
Content marketing can be a mystery at times. When you analyze how your content is performing, it can sometimes feel like there’s no consistency. Probably because there isn’t! People engage with content nowadays in fleeting moments, drawn to whatever is eye catching, funny, or emotional. The same can be said for B2B content as well. Whitepapers, eBooks, case studies - they’re all similar in the eyes of a reader. That’s why the strategy of how you develop, deploy, and track your content is incredibly important. In this guide, we’ll look through each one of these aspects.
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