How-to Guide on Content Marketing Strategy
Delivering full-funnel, scalable solutions for sales and marketing teams.
Customized campaigns optimized to target your in-market buyers at any state of the buying cycle, PureB2B’s hands-on approach and buyer-intent data provide you with the sales and marketing pipeline velocity you need.
PureB2B’s 125 Million Global Technology Buyer Audience
PureB2B has spent years optimizing how we discover and engage with business professionals resulting in a global audience of more than 62 million technology buyers.
Establishing essential first steps in your content strategy creates better visibility and awareness, converting to eventual revenue.
Key Objectives Discussed:
-Why Your Content Title Matters
-Measuring the Effectiveness of Your Content
-What Does a Content Syndication Partner Do?
-What Types of Partners are Out There?
Content marketing can be a mystery at times. When you analyze how your content is performing, it can sometimes feel like there’s no consistency. Probably because there isn’t! People engage with content nowadays in fleeting moments, drawn to whatever is eye catching, funny, or emotional. The same can be said for B2B content as well. Whitepapers, eBooks, case studies - they’re all similar in the eyes of a reader. That’s why the strategy of how you develop, deploy, and track your content is incredibly important. In this guide, we’ll look through each one of these aspects.
Take your content marketing strategy to the next level and increase sales and marketing ROI; download the white paper.
B2B Lead Generation Resources
View the Case Study
"PureB2B’s strong content made it easy for us to get additional mileage out of it." - Jason Meserve, Lead Strategic Marketing Manager, BMC
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PureB2B’s Digital Content Marketing Survey concluded that marketing leaders will look to personalized messaging with a human-centered approach to generate effective content marketing messages in 2020.
PureContent
To keep your brand and product awareness top-of-mind, there needs to be a consistent flow of content reaching your desired technology buyer personas.
The PureB2B Difference
Rather than being transactional, PureB2B acts as a team player to clients, making their goals and success our own. At PureB2B, the team communicates with you through every step of your campaign lifecycle, providing optimization and flexibility when you need it most. Our online and offline intent generation engines combine to provide intent data that is solely exclusive to PureB2B and our clients.