Establishing essential first steps in your content strategy creates better visibility and awareness, converting to eventual revenue.
Key Objectives Discussed:
-Why Your Content Title Matters
-Measuring the Effectiveness of Your Content
-What Does a Content Syndication Partner Do?
-What Types of Partners are Out There?
Content marketing can be a mystery at times. When you analyze how your content is performing, it can sometimes feel like there’s no consistency. Probably because there isn’t! People engage with content nowadays in fleeting moments, drawn to whatever is eye catching, funny, or emotional. The same can be said for B2B content as well. Whitepapers, eBooks, case studies - they’re all similar in the eyes of a reader. That’s why the strategy of how you develop, deploy, and track your content is incredibly important. In this guide, we’ll look through each one of these aspects.
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B2B Lead Generation Resources
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"PureB2B’s strong content made it easy for us to get additional mileage out of it." - Jason Meserve, Lead Strategic Marketing Manager, BMC
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PureB2B’s Digital Content Marketing Survey concluded that marketing leaders will look to personalized messaging with a human-centered approach to generate effective content marketing messages in 2020.
To keep your brand and product awareness top-of-mind, there needs to be a consistent flow of content reaching your desired technology buyer personas.
The PureB2B Difference
Rather than being transactional, PureB2B acts as a team player to clients, making their goals and success our own. At PureB2B, the team communicates with you through every step of your campaign lifecycle, providing optimization and flexibility when you need it most. Our online and offline intent generation engines combine to provide intent data that is solely exclusive to PureB2B and our clients.