Augmenting the Marketing Pipeline to Reach Revenue Goals

Case Study: PureSyndication

PureB2B partnered with a leading provider of AI-powered selling and pricing solutions optimized for the digital economy that enable companies to price, configure, and sell products and services in an omni-channel environment with speed, precision and consistency. Seeking to improve processes and augment the quality of leads in its pipeline for account development representatives to reach revenue goals, the client was looking for a hybrid program comprised of content syndication with intent data layering and account-based marketing capabilities. PureB2B shared the same goals with the client of generating 100 percent qualified leads and holding ourselves to a high standard.

PureB2B’s PureSyndication provided guaranteed lead volumes through multi-channel outreach campaigns across a global audience of more than 125 million technology buyers. Due to our robust onboarding process where we synced with the client’s marketing technology stack, the client did not have to start from scratch with each campaign launched which increased efficiencies. Quick edits and campaign changes while keeping assets refreshed were also important. The more opportunities pushed into marketing influence, the better KPIs the client saw.

Check out the conversion rate and details on leads delivered by downloading the full case study.

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