Take the Headache Out Event Nurturing
Whether in person or digital, events are still one of the strongest lead generation tactics for B2B marketing teams, yet 65% of event leads on average aren’t followed up on by sales within 30 days of the event taking placing. Events are a great opportunity to generate leads from buyers who match your target buyer persona and can be a huge ROI opportunity for your marketing team when followed up on diligently. Take control of your pipeline and avoid the follow up breakdown. PureConversion allows for a tactical, aggressive follow-up approach in the two weeks following your event. Strike while the iron is hot and get 3 times improved MQL conversion rates!
Unlike most lead development solutions in the space, PureConversion works on a per lead pricing model, helping to better manage the ebbs and flows of leads more cost effectively. Building out internal resources is expensive and time consuming; PureConversion cuts your lead development and qualification costs by 25-30% on average versus in house.
How PureConversion Works for Event Engagement
PureB2B leverages our technology to identify and connect your programs with high quality U.S.-based phone talent. We select the top 3% of callers out of thousands of applicants each month with 5+ years’ experience. All calls are QA’d either by machine learning or manual QA with more than 20 call criteria.
Provide Event Leads List
Provide your event leads to our U.S.-based agents to nurture after the event on your behalf.
PureB2B takes an integrated approach to event engagement across two main channels: custom email and phone outreach.
3x MQL Conversions
PureConversion provides a tactical, follow-up nurture. Strike while the iron is hot and get 3 times improved MQL conversion rates!