Accelerate the sales process by reaching a targeted audience of in-market buyers at all stages of the marketing funnel.
The technology decision-making process is complicated. There are multiple stakeholders, each with unique information needs. When those needs are not met, the buying decision gets delayed. On top of that, the Internet gives buyers control of the decision-making process – and a great deal of the buying decision is done before a buyer even engages with a vendor.
GuidesFor – a network of topically based websites arranged by specific technologies that:
- Provides content specifically to meet in-market buyer information needs
- Helps sponsors identify sales leads that are in-market for their solutions
- Improves a sponsor's ability to determine true sales opportunities
- Accelerates the sales process
- Improves ROI on intent marketing investments
DEEP CONTENT FOCUS
Each site is laser focused on a specific technology, and content is optimized for an in-market audience – people who are actively researching products to buy. This provides a thought-leadership opportunity to own the topic and endemic sponsorship opportunities. Sites can be built around any topic, which provides a platform for clear intent marketing opportunities and insights.
DATA-DRIVEN MARKETING PLATFORM
GuidesFor is focused on current information consumption, and provides data-driven insights into buyer needs. Sites are optimized to collect intent data to assess technology purchase plans.
QUALIFIED LEADS WITH INTENT
Sales leads delivered as part of the program are in-market and qualified at various levels of the funnel. Top of the funnel leads can be generated using the customer’s content. Marketing Qualified Leads (MQL) are 2-step leads, first generated online and then followed up via telemarketing to gain additional insights by asking 2+ additional custom questions. This intent data informs our qualified leads that are in-market now.
DIGITAL MEDIA PLACEMENTS
Sponsorship includes a range of native ad placements, display advertising and programmatic ad delivery across the Web. This allows marketers to extend their reach to a broader and targeted audience modeled specifically after the in-market GuidesFor buyers.
REPORTING & DASHBOARDS
Clients have access to a self-service interface where they can gain insights into campaigns in real-time. Monthly reporting provides even deeper information on the entire campaign.
See an example of the GuidesFor sites in action at www.GuidesForCRM.com
Interested in a no-obligation conversation about our approach?