Account-based marketing (ABM) is widely recognized as an effective strategy for business-to-business marketers. With all of PureB2B’s ABM services at your disposal, there is less waste and less risk, as marketing budgets are spent specifically on the accounts that have been identified as having the most revenue potential. Hear it from Johanna Rivard, PureB2B’s Executive Vice President, as she talks more about ABM.
The Personalization for Lead Development Guideposted on December 19, 2020
How Sales Prospecting Can Influence Lead Generationposted on May 11, 2021
Are Your Lead Conversion Rates Above Average?posted on December 5, 2016
Lead Generation through LinkedIn: A B2B Guideposted on January 26, 2016