Account-based marketing (ABM) is widely recognized as an effective strategy for business-to-business marketers. With all of PureB2B’s ABM services at your disposal, there is less waste and less risk, as marketing budgets are spent specifically on the accounts that have been identified as having the most revenue potential. Hear it from Johanna Rivard, PureB2B’s Executive Vice President, as she talks more about ABM.

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