on Jan 16, 2018 / by Corey Cantrell

What Content Syndication Network is Right for You?

If you don’t already syndicate your content in one way or another, you really should. The online world is a big and cluttered space, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts in front of different audiences who wouldn’t otherwise know it exists.

Also called republishing, content syndication involves permitting other websites to republish your content in part or in full to help you reach more audiences outside of your direct followers. By syndicating your content, you gain a whole new audience for your brand.

However, that doesn’t mean you should go on a syndication spree and let random sites do the work of promoting all your blog posts, or any other content type for that matter. Some sites don’t even allow for content syndication, and the ones that do could put you at risk of losing control of your most valuable content. Instead, try these syndication tips:

First, check to see if the site you’re looking at accepts republished content. Ideally, you should cater your content to publishers’ target audiences. Otherwise, readers won’t find your content relevant.

Second, use authoritative syndication networks to boost visibility of your content. These networks publish your pieces to influential websites with high traffic, which helps establish your brand as an equal authority and drives target prospects to your website.

Strategies to Syndicate Content

You can publish content, such as blog posts, articles, videos, images, and podcasts (among others) on various sites through any of these methods:

  • Partnerships – Partnerships – You can work alongside partner websites (typically top-ranking, industry-leading sites) that will either publish syndicated content or post your original work as a guest author.
  • Free Services – You can submit content to free web syndication services like SlideShare, WikiHow, and HubPages to help you gain exposure and direct more traffic to your site.
  • Paid Services – As the name implies, you can pay a fee to have your content published on various networks. These networks feature lists of relevant article recommendations (like yours), and visitors can then click through to your original content.
  • Ad-Supported – If your content ends up driving an impressive amount of eyeballs to an ad-supported syndication site, you can receive a percentage of the service’s advertising revenue.
  • LicensesAlso known as licensed blog syndication, this method allows you to earn money in the form of royalties whenever “high-quality” users discover and access your content.

Content Syndication Networks to Check Out

Content syndication networks are services that help you distribute content to innumerable news and blog sites within their respective network. Here are some syndication network options you can leverage in order to best support your specific business objective:

  1. Outbrain

Outbrain Screenshot

Outbrain is a popular discovery and marketing platform that recommends your content to top media outlets like CNN, Time, and ESPN to help drive increased traffic to your website.

According to the platform’s website, Outbrain reaches an audience of more than 550M online users and recommends about 344B pieces of content every month. Considering those numbers, your content is sure to receive extensive exposure. Also, Outbrain features a reader engagement tracker, so you can pinpoint specific parts of your content that resonate best with target audiences.

The downside of Outbrain, however, is that it doesn’t allow publishers to qualify for its revenue sharing program unless the original content itself is either ad-supported or boasts over 10 million page views. Therefore, if you’re a small-to medium-sized enterprise that aims to generate earnings from blog posts alone, Outbrain might not be the best syndication network for you.

  1. SlideShare

SlideShare Screenshot

SlideShare is a LinkedIn affiliate network and free platform that allows users to upload content in a slideshow format, making it convenient for visitors to then view the content at their own convenience. Often, these visitors come from targeted search, so rest assured your content is accessible to ideal audiences.

However, SlideShare is a free-for-all platform, and there’s no real framework publishers have to follow to get their content seen. This increases the chances of subpar content appearing on the site, which doesn’t bode well for businesses looking to improve brand authority and trust among customers.

  1. SimpleReach

Simple Reach Screenshot

SimpleReach is a content analytics and insights platform that helps marketers understand and improve the impact of their articles and video on brand lift, engagement, and conversions.

It complements the content syndication networks with which you work by helping identify channels (e.g., Facebook, Twitter, Outbrain, Taboola, etc.) that generate the most ROI. It also helps publishers decide whether to increase or decrease paid distribution spend.

  1. ARC

ARC Screenshot

ARC XP is part of PR Newswire’s press release service, which publishes content across a wide network of blog, news, and social media sites all at once.

While ARC XP isn’t particularly useful for your SEO campaigns, it does help generate traffic to your site and increase awareness of or interest in your brand.

  1. Taboola

Taboola Screenshot

The Taboola network mostly serves high-end publishers, including The New York Times, NBC, and CBS. Its content engine helps you determine which sites give you the best engagement from your posts.

As of late, Taboola seems to be experiencing great success in marketing video content, so it’s best to consider the service if you see your brand doing more video content marketing in the near future.

  1. Medium

Medium Screenshot

If you want to syndicate your own content, Medium is another great option. It’s an online community that allows you to start a blog right on the site itself, giving you the ability to share content directly with the people and organizations within its network.

Many startups and brands who manage their own blogs actually prefer to republish content to Medium, since the easy-to-use platform also features links to content creators’ social media sites, giving them a helpful boost in audience reach.

Conclusion

Many startups and brands who manage their own blogs actually prefer to republish content to Medium, since the easy-to-use platform also features links to content creators’ social media sites, giving them a helpful boost in audience reach.

With the variety of content syndication networks to choose from, you should pick the platform that best supports your business objective at hand, whether it’s driving awareness, engagement, or brand authority.

If you don’t have the time and/or resources to implement content syndication yourself, there’s always the option of leaving it to the experts. PureB2B’s wide range of content syndication technology allows you to reach in-market buyers, secure sales-qualified leads, and support organizational objectives.

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