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3 Trends for Marketing Campaigns in the Post-Pandemic Era

The current health pandemic has disrupted B2B marketing campaigns in staggering ways; it has further amplified the move to the digital, interrupted supply chains, and impacted customer demand and priorities. But at the end of the day, business continues as usual. A recent BBC report showed  how the pandemic has changed the world economy through ...

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How Sales Prospecting Can Influence Lead Generation

As a sales and/or marketing leader, you probably feel the overwhelming pressure to hit various metrics and targets each quarter. If you’re in this position, then it’s safe to say that lead generation pushes and pulls just about everything that you do. On top of that, we can also assume that your sales team works ...

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