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New CEO joins to expand Demand Science Group’s service offerings. Founder and CEO transitions to board chair. Danvers, MA, August 18, 2020 — Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive ...
By following some easy to implement best practices, you can turn your current lead generation strategy into a lead conversion machine in 2021
For the past four years, PureB2B has taken part in a charitable donation initiative called Inspire to Act. Originally taken from the idea started by the book “Inspire to Act for Children” – by Jennifer Borislaw, it has expanded to a company culture and mindset of giving and supporting your fellow human. Each year, our ...
2020 has been a hard year all around. We’ve felt it too. PureB2B, every holiday season, has made an effort to donate to various charities around the globe. This year was no different. In fact, we decided to increase it by allowing our top preforming sales rep, Tim Christiansen, to choose what charity our largest ...
The Marketing Qualified Lead Dilemma To some, this may seem obvious, but the current lead generation process is flawed. As marketers, you spend countless hours nurturing leads and fixing campaigns only to have leads still not convert through the funnel. One of the main reasons for this is the sheer number of unqualified leads in ...
Fighting the Decline in Lead Conversions There’s nothing revolutionary in saying that too many sales or marketing activities to one lead can be detrimental to the overall lead conversion. At the same time, you won’t find a whole lot of push back in wanting higher quality lead conversions. That’s because, at the end of the ...
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