The current health pandemic has disrupted B2B marketing campaigns in staggering ways; it has further amplified the move to the digital, interrupted supply chains, and impacted customer demand and priorities. But at the end of the day, business continues as usual. A recent BBC report showed how the pandemic has changed the world economy through ...
Read full postAs a sales and/or marketing leader, you probably feel the overwhelming pressure to hit various metrics and targets each quarter. If you’re in this position, then it’s safe to say that lead generation pushes and pulls just about everything that you do. On top of that, we can also assume that your sales team works ...
Read full postThe middle of the marketing funnel is the most challenging part to convert leads through. Why? Well, as we stated in a previous blog; you’re catching your buyers in an information heavy stage, often times riddled with viable options they can choose from. When there’s too many options…well, you can fill in the rest. We’ve ...
Read full postScalable middle of funnel lead generation is challenging, and the confusing intent landscape isn't helping. This is where decisional intent can help.
Read full postThe most challenging parts of content marketing fall in the top and middle of the funnel. Check out our most recent podcast to learn more!
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