B2B Sale & Marketing Resource Center

All Topics

Top 8 Account-Based Marketing Strategies Every Marketer Should Know

Account-based marketing is a phrase most people have heard, but might not understand. Account-based marketing (ABM) is a strategy for identifying and approaching important accounts with the highest chance of becoming clients. It brings in the age-old debate between marketing and sales and who contributes more. Sales is the first thing that often comes to ...

Read full post

Looking to heat up your sales pipeline?

It’s no secret lead generation is one of the key challenges all marketers face.  While the concept of collecting and delivering authentic and qualified sales leads isn’t new, the different ways marketers can increase the number of leads that eventually convert into sales has certainly evolved.  While the goal remains the same — attract target ...

Read full post

Step Up Digital Ad Delivery with PureABM

Introduction  They say if you build it, they will come. But what if they don’t?  Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery. Whether it’s a case of bad data, ineffective audience targeting, or improper alignment between sales and marketing teams, ABM programs can hit the skids real quick, ultimately impacting lead generation efforts and marketing budgets moving ...

Read full post
Stay Up-to-date with the Latest in Demand Generation from DemandScience!
You’re not lost. You’re definitely in the right place.
Get ready for the new PureB2B – now DemandScience. One team. One mission. Worry not. We will continue to offer industry-leading demand generation, data intelligence, and buyer intent, and continue to elevate the pipeline activation solutions we offer for customers. Read more about our new adventure here!