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Kickstarting Your Actionable ABM Strategy

How-to Guide on Content Marketing Strategy

SaaS Cloud-to-Cloud Backup Leader Doubles Scale of Demand Generation Program

WP: Benefits of Using Intent Data in B2B Lead Generation

Predictive Analytics – The Future of Intent

PureB2B News

Key Leadership Evolution at Demand Science Group Positions Company for Next Level of Market Growth

Key Leadership Evolution at Demand Science Group Positions Company for Next Level of Market Growth

New CEO joins to expand Demand Science Group’s service offerings. Founder and CEO transitions to board chair. Danvers, MA, August 18, 2020 — Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive ...

Demand Generation MarketingLead Generation

2021 Lead Generation Best Practices

2021 Lead Generation Best Practices

By following some easy to implement best practices, you can turn your current lead generation strategy into a lead conversion machine in 2021

PureB2B CulturePureB2B News

2020 PureB2B Inspire to Act Initiative

2020 PureB2B Inspire to Act Initiative

For the past four years, PureB2B has taken part in a charitable donation initiative called Inspire to Act. Originally taken from the idea started by the book “Inspire to Act for Children” – by Jennifer Borislaw, it has expanded to a company culture and mindset of giving and supporting your fellow human. Each year, our ...

PureB2B CulturePureB2B News

PureB2B Partners with Melanoma Research Foundation for 2020 Charitable Donation

PureB2B Partners with Melanoma Research Foundation for 2020 Charitable Donation

2020 has been a hard year all around. We’ve felt it too. PureB2B, every holiday season, has made an effort to donate to various charities around the globe. This year was no different. In fact, we decided to increase it by allowing our top preforming sales rep, Tim Christiansen, to choose what charity our largest ...

Lead Generation

The Evolution of Agile Lead Generation

The Evolution of Agile Lead Generation

The Marketing Qualified Lead Dilemma To some, this may seem obvious, but the current lead generation process is flawed. As marketers, you spend countless hours nurturing leads and fixing campaigns only to have leads still not convert through the funnel. One of the main reasons for this is the sheer number of unqualified leads in ...

Lead Development

The Personalization for Lead Development Guide

The Personalization for Lead Development Guide

Fighting the Decline in Lead Conversions There’s nothing revolutionary in saying that too many sales or marketing activities to one lead can be detrimental to the overall lead conversion. At the same time, you won’t find a whole lot of push back in wanting higher quality lead conversions. That’s because, at the end of the ...