In addition to being a co-founder of PureB2B, Barry also serves as Vice Chair of the Board of Directors of Demand Science Group, the parent company of PureB2B, Cobena, Demand Science, and ProspectOne. Barry has spent the past 25 years developing businesses in areas of lead generation, demand generation, and online media. Prior to founding Demand Science Group in 2007, Barry operated business units for International Data Group, Ziff Davis and the United Companies. Barry has also founded and operated many of his own firms, including MarketLynx, which merged with the United Companies, Business Media Group, which merged with International Data Group, and Connexus Media, which he sold to Ziff Davis Media. Barry has worked extensively in technology markets, multiple B2B markets and the small business market. Barry launched his Internet career in 1995 at MarketLynx as the lead executive driving the sales launch of Bigyellow.com. Barry likes to split his time between his homes in Ipswich, MA and Hilton Head, SC to extend his summer and improve his golf score.