Integrating into a Digital-Driven Tech Stack to Expand Pipeline Engagement

Case Study: PureSyndication

A leading sales enablement company wanted to double the size of its customer base in 2019 and needed to work with a demand generation partner who could easily integrate with a digital-first marketing model while providing scalable penetration into its target markets. Through the selection process, it became clear that PureB2B’s PureSyndication solution was an ideal fit for the client’s needs due to the solution’s ability to home in on desired target personas, accompanied with invaluable intent data layering, while maintaining global scalability.

The PureSyndication with Intent program successfully brought fresh leads into the marketing funnel, building high-value relationships at the early stages of the buyer’s journey. The solution was a natural extension to the client’s content-driven technology model by syndicating relevant assets and delivering quality leads with intent data into its CRM, creating an advantage for its internal sales outreach follow-up processes. As a result, the client saw more than 950% ROI with PureB2B.

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