A leading sales enablement company wanted to double the size of its customer base in 2019 and needed to work with a demand generation partner who could easily integrate with a digital-first marketing model while providing scalable penetration into its target markets. Through the selection process, it became clear that PureB2B’s PureSyndication solution was an ideal fit for the client’s needs due to the solution’s ability to home in on desired target personas, accompanied with invaluable intent data layering, while maintaining global scalability.