PureB2B’s client in the Computer Software space was looking to expand its vital customer and employee insights offerings into new markets via an account-based marketing program to generate top-of-funnel leads in targeted accounts. Expansive filtering capabilities and intent-activity data layering empowered the client to better forecast lead generation budgets while maintaining a consistent stream of quality leads into its marketing funnel.
Among many successes, the PureSyndication program resulted in a 61% MQL to SAL conversion rate, the highest of the client’s marketing channels.
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