Cara is focused on the growth of PureB2B’s database operations. Cara manages the Company’s Big Data initiatives – the lifeblood of PureB2B’s lead generation and performance media services. Cara creates masterful and innovative operational processes to manage an ever-growing and expanding data set. She has spent the past decade working at top technology media companies; including IDG, Connexus and Ziff Davis. Her track record of accomplishment within these firms included the development of the first social network for business professionals, an original schemas and research strategies for a network of online buyers guides systems, and the development of a 20-person client services and administrative team to support the lead generation service demand. A native of Texas, Cara’s miniature dachshund, Kyley, is the Company mascot who sits on Cara’s desk throughout her workday.