Case Study



How SMG Broke into New Markets with Targeted Content Syndication


SMG (Service Management Group) partners with more than 500 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster, and outperform the competition. Strategic solutions include omniCXTM, Brand Research, and Employee Engagement. SMG evaluates 250 million surveys annually, across 130 countries.


Looking to expand its vital customer and employee insights offerings into new markets, SMG sought to implement an account based marketing program and generate top-of-funnel leads in targeted accounts.


PureB2B’s PureSyndication provides guaranteed lead volumes through multi-channel outreach campaigns across a global audience of more than 62 million technology buyers.

Expansive filtering capabilities and intent-activity data layering empower SMG to better forecast lead generation budgets while maintaining a consistent stream of quality leads into its marketing funnel.

We at SMG love the superb customer service and quality leads we get from PureB2B. Jeff and team are proactively involved in our campaigns and making sure we get the highest quality leads relevant to our industries. Given our niche industry, it is not always easy to find leads with great titles that match our buyer personas, but PureB2B finds a way!

Jared Emmitt,
Manager, Demand Generation at SMG

Reach the Right Technology Buyers with PureSyndication

our team

Get to Know PureB2B

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Melissa Chang

President and CEO

Diane Stoloff

VP operations

Rachel Gordon

Director of finance

Erin Squeglia

Director, special projects

Cara Smith

Director of DATA OPS

Katie Mielcarek

Director of sales enablement

Eric Choronzy

Director of sales

Margaret Anna Eliot

Director of marketing

Stacy McMaster

Director of Customer Experience

Kathrin Williams

Director of human resources