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Case Study: PureSyndication

Case Study: PureSyndication

How SMG Broke into New Markets with Targeted Content Syndication

Who Is SMG?

SMG (Service Management Group) partners with more than 500 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster, and outperform the competition. Strategic solutions include omniCXTM, Brand Research, and Employee Engagement. SMG evaluates 250 million surveys annually, across 130 countries.

The Initiative

Looking to expand its vital customer and employee insights offerings into new markets, SMG sought to implement an account based marketing program and generate top-of-funnel leads in targeted accounts.

The PureB2B Solution

PureB2B’s PureSyndication provides guaranteed lead volumes through multi-channel outreach campaigns across a global audience of more than 125 million technology buyers.

Expansive filtering capabilities and intent-activity data layering empower SMG to better forecast lead generation budgets while maintaining a consistent stream of quality leads into its marketing funnel.

We at SMG love the superb customer service and quality leads we get from PureB2B. Jeff and team are proactively involved in our campaigns and making sure we get the highest quality leads relevant to our industries. Given our niche industry, it is not always easy to find leads with great titles that match our buyer personas, but PureB2B finds a way!

Jared Emmitt,
Manager, Demand Generation at SMG

PureSyndication Results

1,400 Net New Leads

Provided for the SMG database in 2018

61% MQL to SAL Conversion Rate

The highest of all SMG marketing channels

2nd Lowest CPL

Of all SMG marketing sources

$300k in Sales Pipeline Opportunities

Set to close from 2018 campaigns

Reach the Right Technology Buyers with PureSyndication