PureB2B is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers.

Founded in 2009, PureB2B helps marketers meet the helps meet the ever-changing demands of B2B sales.

Delivering full-funnel, scalable solutions for sales and marketing teams.

Customized campaigns optimized to target your in-market buyers at any state of the buying cycle, PureB2B’s hands-on approach and buyer-intent data provide you with the sales and marketing pipeline velocity you need.

Content Syndication Case Study

How SMG Broke into New Markets with Targeted Content Syndication

About

SMG (Service Management Group) partners with more than 500 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster, and outperform the competition. Strategic solutions include omniCXTM, Brand Research, and Employee Engagement. SMG evaluates 250 million surveys annually, across 130 countries.

Initiative

Looking to expand its vital customer and employee insights offerings into new markets, SMG sought to implement an account based marketing program and generate top-of-funnel leads in targeted accounts.

Solution

PureB2B’s PureSyndication provides guaranteed lead volumes through multi-channel outreach campaigns across a global audience of more than 62 million technology buyers.

Expansive filtering capabilities and intent-activity data layering empower SMG to better forecast lead generation budgets while maintaining a consistent stream of quality leads into its marketing funnel.

We at SMG love the superb customer service and quality leads we get from PureB2B. Jeff and team are proactively involved in our campaigns and making sure we get the highest quality leads relevant to our industries. Given our niche industry, it is not always easy to find leads with great titles that match our buyer personas, but PureB2B finds a way!

Jared Emmitt,
Manager, Demand Generation at SMG

PureSyndication Results

1,400 New Leads

Provided for the SMG database in 2018

2nd Lowest CPL

Of all SMG marketing sources

61% MQL to SAL Conversion Rate

The highest of all SMG marketing channels

$300k in Sales Pipeline Opportunities

Set to close from 2018 campaigns

SMG Reaches the Right Technology Buyers with PureSyndication

Speak to a PureB2B team member about your lead generation goals today!

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