Sidecar, having experienced positive traction with their current database of mid-market e-retailers, wanted to increase sales within this vertical. At launch, their lead database was small in comparison to the US market size.
The sales team initially undertook the task of growing the lead database, but leadership quickly realized this model would not scale to meet their revenue goals. Sidecar turned to a third-party partner for their lead database expansion to minimize the sales team’s time commitments around research and discovery, and shift their focus squarely on generating revenue.
PureB2B’s PureResearch solution provided Sidecar’s sales team with the freedom to focus their attention on what they do best — generating revenue.
PureB2B research teams utilized multiple tactics to clean, supplement, and grow Sidecar’s lead database by working across the growing PureB2B global audience of more than 62 million technology buyers. This provided Sidecar with the assurance that they were developing and executing sales and marketing strategies with the most accurate, relevant, and up-to-date lead data available.
VP of Sales at Sidecar