Case Study

PureResearch

PureResearch

Sidecar Increases Vertical Market Penetration & Optimizes Internal Resources

About

Sidecar combines advanced machine learning technology with years of performance marketing expertise to enable retailers to unlock the full potential of today’s fastest-growing online discovery and shopping channels.

Initiative

Sidecar, having experienced positive traction with their current database of mid-market e-retailers, wanted to increase sales within this vertical. At launch, their lead database was small in comparison to the US market size.

The sales team initially undertook the task of growing the lead database, but leadership quickly realized this model would not scale to meet their revenue goals. Sidecar turned to a third-party partner for their lead database expansion to minimize the sales team’s time commitments around research and discovery, and shift their focus squarely on generating revenue.

Solution

PureB2B’s PureResearch solution provided Sidecar’s sales team with the freedom to focus their attention on what they do best — generating revenue.

PureB2B research teams utilized multiple tactics to clean, supplement, and grow Sidecar’s lead database by working across the growing PureB2B global audience of more than 62 million technology buyers. This provided Sidecar with the assurance that they were developing and executing sales and marketing strategies with the most accurate, relevant, and up-to-date lead data available.

We would have to either put this task on our SDRs or Sales people – this would slow down their time prospecting and reaching out. The fact that they are able to get pre-qualified leads makes them focus on their actual job – which is selling our technology.

Chris Corbet,
VP of Sales at Sidecar

Accelerate Your Sales & Marketing Pipeline with PureResearch

our team

Get to Know PureB2B

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Melissa Chang

President and CEO

Diane Stoloff

VP operations

Rachel Gordon

Director of finance

Erin Squeglia

Director, special projects

Cara Smith

Director of DATA OPS

Katie Mielcarek

Director of sales enablement

Eric Choronzy

Director of sales

Margaret Anna Eliot

Director of marketing

Stacy McMaster

Director of Customer Experience

Kathrin Williams

Director of human resources