PureSyndication

Case Study: Integrating into PROLIFIQ’s Digital-Driven Tech Stack to Expand Pipeline Engagement

PROLIFIQ logo

About PROLIFIQ

PROLIFIQ is a leading sales enablement company, pioneering native Salesforce account-based selling for key account management and digital content management that empowers sales teams to boost performance and become trusted customer advisors.

Edward Vesely is the Chief Marketing Officer at PROLIFIQ. As CMO, he is responsible for growth marketing initiatives, including demand generation, brand development, and alliances. Since joining the company in 2018, he focused on developing a scalable marketing technology stack and doubling the size of PROLIFIQ’S customer base. With nearly 30 years of experience, he has an authentic passion for building companies and achieving successful outcomes in highly competitive markets including Vision Solutions (acquired by Syncsort), SilkRoad (tripled revenue), Click Commerce (IPO) and Platinum Technology (acquired by CA).

Initiative

As PROLIFIQ’s goal was to double the size of their customer base in 2019, the company needed to work with a demand generation partner who could easily integrate with a digital-first marketing model and provide scalable penetration into their target markets. Finding a provider who could function as a natural extension of their marketing strategy was key to establishing and maintaining a successful partnership.

1.

Selection

PROLIFIQ did their due diligence before selecting PureB2B as their partner. Outreach to trusted industry contacts in addition to an agency recommendation and online reviews provided PROLIFIQ with encouraging feedback that ultimately lead to discussions with PureB2B.

PureB2Bs’ in-depth understanding of PROLIFIQs’ solutions, position in the market, and target personas, combined with a robust onboarding process and a dedicated Customer Experience team made them the right partner for PROLIFIQ.

Through the selection process, it became clear that PureSyndication was an ideal fit for their needs with the solutions ability to home in on desired target personas, accompanied with invaluable intent data layering, while maintaining global scalability to meet PROLIFIQ’S demand generation needs.

2.

Solution

PureB2B developed a program to meet PROLIFIQ’s target CPL and launched in June 2019. Working with a traditional demand funnel to fulfill higher growth needs, PROLIFIQ expected 25 percent of the PureSyndication leads to become MQLs and a subsequent 25 percent to become SQLs. Looking closely at the PROLIFIQ buyers’ journey, the PureB2B Customer Experience team identified the importance of engaging their target personas at the top of the marketing funnel. The PureSyndication with Intent program successfully brought fresh leads into the marketing funnel, building high-value relationships at the early stages of the buyers’ journey. The solution was a natural extension to PROLIFIQ’s content-driven technology model by syndicating relevant assets and delivering quality leads with intent data into its CRM, creating an advantage for their internal sales outreach follow-up processes.

3.

PureB2B is a trusted digital marketing partner for our high-tech SaaS company. They help us accelerate and grow by engaging with new buyers and integrating seamlessly with our Salesforce platform. The ROI has been significant.

Ed Vesely,
CMO of PROLIFIQ

Results

PureSyndication with Intent delivered quality leads to the top of the funnel, resulting in significant pipeline growth over time.

950% Return-on-Investment

As a result of 2019 PureSyndication campaigns

Improved Conversion Rates

The addition of intent data improved sales outreach conversion rates

Lead Quality Increased

Lead quality increased compared to previous providers

The PureB2B Difference

Rather than being transactional, PureB2B acts as a team player to clients, making their goals and success our own. At PureB2B, the team communicates with you through every step of your campaign lifecycle, providing optimization and flexibility when you need it most. Our online and offline intent generation engines combine to provide intent data that is solely exclusive to PureB2B and our clients.

Accelerate Your Sales & Marketing Pipeline with PureSyndication