How to take the first steps in building a flexible and scalable ABM program with actionable best practices.
Key Objectives Discussed:
-Strategic Development & Setting the Stage for Success
-The ABM Funnel as a Method of Advocacy - Not Selling
-Developing Your Account Plan
What is account-based marketing? It is a marketing strategy designed to work hand-in-hand with your executive sales strategy to identify the top accounts you want to target. In doing this, marketing and sales speak directly to a designated group of people. Your end goal is to generate leads from a targeted list of 1-50 top accounts and use those leads to initiate growth from within. In order to get started with a successful ABM program, you’ll need to set parameters and goals around a key strategy.
Take your ABM strategy to the next level and increase sales and marketing ROI; download the white paper.
B2B Lead Generation Resources
View the Case Study
"PureB2B’s strong content made it easy for us to get additional mileage out of it." - Jason Meserve, Lead Strategic Marketing Manager, BMC
View the Infographic
PureB2B’s Digital Content Marketing Survey concluded that marketing leaders will look to personalized messaging with a human-centered approach to generate effective content marketing messages in 2020.
To keep your brand and product awareness top-of-mind, there needs to be a consistent flow of content reaching your desired technology buyer personas.
The PureB2B Difference
Rather than being transactional, PureB2B acts as a team player to clients, making their goals and success our own. At PureB2B, the team communicates with you through every step of your campaign lifecycle, providing optimization and flexibility when you need it most. Our online and offline intent generation engines combine to provide intent data that is solely exclusive to PureB2B and our clients.