This leading software provider was tasked with developing business-function stories that moved away from its abundance of existing feature-focused product content. A crescendo of content was necessary, but the client lacked the internal resources to create it in-house. A demand generation content provider was needed to supply the resources required to build a catalogue of relevant content and implement strategy. Impressed by the evident employee expertise in the IT industry and the proactive communication from the account executive, the client chose PureB2B to implement its PureContent Solution in May 2019, beginning with content for its AIOps area.
Working across PureB2B’s global network of more than 125 million technology buyers, researchers utilized custom surveys to dive deep into the challenges and needs of the decision-makers within the client’s target personas. From this research, PureB2B’s team of content strategists created highly targeted and relevant content focused on the benefits of automation, particularly in the area of workflow orchestration. Having the right content in place and getting the right offers in front of people was a large factor in the campaign’s success and positioned their executives as thought leaders. The team’s overall productivity has also improved with having more content to utilize.
Learn more about this successful PureContent campaign by downloading the full case study.
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