Marketing leaders look to personalized messages and human-centered approach to generate effective content marketing messages in 2020.
Key Objectives Discussed:
-The status of content marketing
-What works and what doesn't work
-What does the future look like for successful content marketing?
PureB2B’s Digital Content Marketing Survey considered 548 content marketing leaders between February and March 2020 to take the pulse of the current state of content marketing, and to get an idea of the content struggles and successes that organizations face, with or without a content marketing team in house.
Take your content marketing strategy to the next level and increase sales and marketing ROI in 2020.
B2B Lead Generation Resources
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"PureB2B’s strong content made it easy for us to get additional mileage out of it." - Jason Meserve, Lead Strategic Marketing Manager, BMC
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PureB2B’s Digital Content Marketing Survey concluded that marketing leaders will look to personalized messaging with a human-centered approach to generate effective content marketing messages in 2020.
To keep your brand and product awareness top-of-mind, there needs to be a consistent flow of content reaching your desired technology buyer personas.
The PureB2B Difference
Rather than being transactional, PureB2B acts as a team player to clients, making their goals and success our own. At PureB2B, the team communicates with you through every step of your campaign lifecycle, providing optimization and flexibility when you need it most. Our online and offline intent generation engines combine to provide intent data that is solely exclusive to PureB2B and our clients.