Seeking to improve processes and augment the quality of leads in its pipeline for account development representatives to reach revenue goals, the client was looking for a hybrid program comprised of content syndication with intent data layering and account-based marketing capabilities.
In a crowded vendor space, the client found it challenging to sift through all available information to find the right vendor. What set PureB2B apart was our ability to build flexible lead and demand generation campaigns with the addition of intent data. Additionally, the client was impressed with our overarching approach of optimizing campaigns to ensure the right demand generation leads are delivered that result in an increase of conversions to marketing qualified leads and thus sales qualified leads. PureB2B shared the same goals with the client of generating 100 percent qualified leads and holding ourselves to a high standard.
Beginning in June 2019, the client launched their hybrid solution campaigns. PureB2B’s PureSyndication provided guaranteed lead volumes through multi-channel outreach campaigns across a global audience of more than 125 million technology buyers.
Careful time and thought were spent reviewing details for keywords, titles, industries, accounts, and content pieces before beginning technology integrations for seamless lead passing. PureB2B also provided hands-on services to optimize the client’s sales outreach sequences based on our best practices.