Key Objectives Discussed:
Account-based marketing is best applied in B2B marketing as it treats each customer as an individual market with their own set of campaigns, content and events to keep them in your company’s sales cycle.
So instead of your marketing team treating the industry as a whole, ABM creates an opportunity for your company to speak directly to your audience and allow your message to resonate with prospects and clients personally.
Thankfully, tools and technologies now exist to make ABM affordable and more efficient, helping companies apply this technique on a greater scale.
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