Align your sales and marketing team to develop a successful Account-Based Marketing (ABM) strategy and increase company ROI.
Key Objectives Discussed:
-Defining and creating targeted campaigns
-Pinpointing optimal channels
-Measurement and optimization
Account-based marketing is best applied in B2B marketing as it treats each customer as an individual market with their own set of campaigns, content and events to keep them in your company’s sales cycle.
So instead of your marketing team treating the industry as a whole, ABM creates an opportunity for your company to speak directly to your audience and allow your message to resonate with prospects and clients personally.
Thankfully, tools and technologies now exist to make ABM affordable and more efficient, helping companies apply this technique on a greater scale.
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B2B Lead Generation Resources
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PureSyndication With Intent doubled the scale of Spanning's demand generation program by delivering quality leads that were actively engaged with its top-of-funnel content.
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Armed with the knowledge of their target’s behavior, marketers can employ these three methods to improve demand generation strategies.
PureSyndication With Intent
PureB2B not only provides you with valuable lead intent data through our PureSyndication campaigns, we also understand how best to use that data to increase your sales and marketing ROI.
The PureB2B Difference
Rather than being transactional, PureB2B acts as a team player to clients, making their goals and success our own. At PureB2B, the team communicates with you through every step of your campaign lifecycle, providing optimization and flexibility when you need it most. Our online and offline intent generation engines combine to provide intent data that is solely exclusive to PureB2B and our clients.