2021 Sales & Marketing Alignment Benchmark Report

Sales and Marketing Leaders Can Work Past their Differences to Achieve the Same Goals

PureB2B’s parent company, DemandScience - the leader in B2B buyer intelligence, wanted to understand how to align sales and marketing teams to best drive revenue. DemandScience commissioned an independent research firm to survey 251 B2B marketing and sales leaders about how they work together, how they can do better, and how to optimize their work to meet their goals in hyper-competitive markets. The margin of error for this study is +/-6.1% at the 95% confidence level. Respondents were screened and sampled in partnership with Lucid, a global survey panel provider.

The Breakdown of Respondents are as follows:

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