Over time, intent data has become more and more commoditized. With that over saturation of the market comes a general confusion on what type of data is right for your needs. Most marketing and sales leaders are frustrated with the results they see and wish intent data was more efficient. It doesn’t have to be this way though.
This research study explores the common challenges of implementing current intent data solutions. We surveyed over 250 demand generation and B2B marketing professionals to find out how intent data is being used today and what is potentially missing.
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