A great lead generation program is key to a healthy sales funnel.
To keep your funnel in tip-top shape, you need to have a comprehensive understanding of who your buyers are and what motivates them to make a purchase.
PureB2B offers a suite of B2B marketing solutions to help build your lead generation systems and drive prospect engagement at every stage of the sales funnel. Through content syndication, account-based marketing (ABM), data-driven intent marketing, marketing qualified leads (MQL), and data solutions, we make sure you don’t just keep up with the competition; we ensure you set the standard. Our data-driven networks help our clients identify and communicate with high potential business-qualified leads.
PureB2B is one of the top ranking lead generation companies when it comes to increasing sales and growing your brand. We aim to bridge the gap between your sales and marketing departments so you can focus on what you’re good at: your product. Flexibility and personalization mean we’ve got your B2B marketing needs covered regardless of your company size, product categories, or marketing objectives.
An unimaginable amount of content is being published every single day. This means that it’s harder than ever to stand out from the crowd. We make sure that your content gets noticed. Our state of the art B2B marketing systems spread your content across a series of websites that are relevant to your products and solution offerings. Our audience of qualified Technology and Business decision-makers visit those websites and engage with your content, becoming qualified leads.
We know you put blood, sweat, and tears into creating fantastic material for your brand, and we want to make sure it reaches the right audience at the right time through intelligent content marketing distribution channels.
Data-driven marketing focuses on customer data, which is used to integrate and optimize marketing efforts to improve customer experience and increase value. Intent data refers to data depicting a person or company’s behavior and activity. When intent data is used to complement other types of customer data, it can provide unique insights into buying patterns.
PureB2B’s data-driven marketing platform provides you with key insights so you can better understand your buyers’ unique needs. We develop and optimize sites to gather the intent data necessary to analyze purchase behavior so you can identify and target your most promising sales opportunities.
When you’re able to send qualified leads to your sales teams, they’ll be able to close deals faster, which boosts your conversion rates and your bottom line.
With ABM, you put the focus on the entire customer experience instead of just points along the journey. ABM allows you to look at the big picture and see how your business pipeline, revenue, and the alignment of marketing and sales all come into play when you’re pursuing new clients. Clear benefits of ABM include reducing waste, eliminating risks, and increasing ROI. However, the less obvious (and potentially more important) advantage with ABM is that it streamlines the customer journey, making it much easier to onboard clients.
At PureB2B, our ABM program is completely customizable, allowing you to target particular accounts and specific individuals within them. It also includes data analytics, behavioral and intent overlays, organizational mapping, and market research, allowing your business to generate highly qualified B2B sales leads efficiently through dynamic lead scoring.
Marketing Qualified Leads (MQL) are a collaborative effort where leads that are evaluated and defined as eligible by marketers are then handed over to sales for closing. These high-quality leads present a huge conversion opportunity because these individuals and companies have shown intent to purchase a product based on their persona fit and how they interact with your brand.
PureB2B’s system follows a two-step process for identifying MQLs. The first step focuses on identifying online engagement signaling intent. The second step involves telequalification, whereby the prospects are asked additional questions to further qualify their interests and intent to buy. The resulting MQLs are then categorized into one of three types: shared, exclusive, and MQL+, which define the relative exclusivity of each lead.
Using the right descriptive and intent data, we can provide you with the most relevant leads on the market, making it a piece of cake to engage with and close these prospects.
Data is the driving force behind any lead generation activity. However, reliable and accurate customer data is hard to come by, unless you’ve already been collecting it for a significant period of time. When data collection is comprehensive and continuous, it provides a precise view into how prospects/customers are behaving and what motivates them.
PureB2B’s data solutions allow you to target prospects according to job function, level, industry, and employee size. This gives you the ability to reach the exact audience you want to target. Our data is constantly being updated through a mix of content engagement, email activity, and feeds from the best B2B data sources in the industry.
Empower your sales and marketing teams with the important insights that customer data brings to the table. With our help, you can use your unique knowledge to create the best possible experience for your customers to optimize your sales funnel and make the most of every dollar spent.