Bottom-of-Funnel B2B Content Engagement

Bottom-of-Funnel B2B Content Engagement

Is Your Bottom-of-Funnel Content Getting Enough Exposure?

You’ve optimized your marketing funnel and produced content that converts, but coaxing your target buyers to engage with content at the bottom-of-the-funnel can be a major challenge.

Unfortunately, BoFu content that converts the highest quality MQLs can get buried in email nurtures and sales outreach. Incorporating multi-touch advertising campaigns targeted at your marketing leads and prospects can greatly increase awareness of this content and improve target buyer engagement.

Drive Bottom-of-Funnel Content Engagement with PureDisplay

Developed to complement your full-funnel marketing activities, PureDisplay incorporates search, social media, and display advertising across the PureB2B GuideFor Network and our audience of more than 62 million technology buyer audiences.

Target prospects where they spend time online and drive them to your valuable BoFu content.

Speak with a team member to see what PureDisplay can do for your marketing goals.

The Power of PureDisplay

Put Your Marketing Funnel to Work

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Guide to Data-Driven Marketing

Data-driven marketing is about responding to customer needs promptly, based on buying behavior and data collected both on and offline. The right data will give you valuable insights for building customer relationships and sales prospecting.

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Get to Know PureB2B

Melissa Chang

President and CEO

Diane Stoloff

VP operations

Rachel Gordon

Director of finance

Erin Squeglia

Director, special projects

Cara Smith

Director of DATA OPS

Katie Mielcarek

Director of sales enablement

Eric Choronzy

Director of sales

Margaret Anna Eliot

Director of marketing

Stacy McMaster

Director of Customer Experience

Kathrin Williams

Director of human resources