Meet Content Creator Michelle

The center for development of original demand generation content that sharpens knowledge and motivates engagement.



Each of our content experts bring their own set of original and specialized skills to the B2B landscape. Supporting a variety of solutions for the challenges of the decision makers within your target personas.


Customer Experience

An omni-channel customer experience refers to an integrated approach to marketing and sales. No matter where or how customers shop, whether that’s through a website, social media, or in-store, the experience is easy and seamless.


SaaS Technology

Software as a Service (SaaS) technology gives users the ability to connect and use cloud-based apps over the Internet. SaaS companies typically charge a subscription for their product, which is delivered and stored within the cloud.


Financial Services

Financial services marketing focuses on utilizing marketing tactics to attract new customers or retain existing ones in today's highly competitive markets. Areas include insurance, banking, investments, venture capital, and business funding.

Michelle Wong

With over 10 years of experience in content marketing, SEO, demand generation, and product development, Michelle helps B2B businesses increase their lead generation and sales pipeline through content that aligns to every stage of the customer buying journey. With an expert understanding of persona and content gap analysis, she develops content that addresses the pain points of B2B audiences and accelerates them down the buying funnel.