B2B Technology Buyer Insights

B2B Technology Buyer Insights

What are Your Target B2B Buyers Looking For?

In today’s B2B landscape, the needs and challenges technology buyers face are in a constant state of flux. Understanding these shifting priorities is key to building a content strategy that will resonate with your target personas.

Discovering these valuable market insights requires a vast amount of internal resources. Working with a demand generation partner that is actively surveying your market can save your bottom line and accelerate your business intelligence process.

Improve Your Strategic Content with Insights from PureSurvey

Developed to surface your target buyer’s changing priorities, PureSurvey utilizes the PureB2B intent-based survey engine to uncover valuable market insights to help drive strategic content.

Customized survey programs connect directly with the decision makers you need to reach, ensuring that the data is accurate and up-to-date.

Speak with a team member to discuss your buyer insight needs.

Benefits of PureSurvey

Persona Filtering

The power to target by demographic, firmographic, and technographic filters

Our Brands

HR Trends, IT Management Trends, Sales Technology Trends, IT Security Trends, Business Software Trends, Marketing Technology Trends

Multi-Channel Engagement

Email and telephone outreach targeting your persona filters

Ready to talk Content Creation?

6 Things to Look for in Lead Generation Partner

Data-driven marketing is about responding to customer needs promptly, based on buying behavior and data collected both on and offline. The right data will give you valuable insights for building customer relationships and sales prospecting.