Content Syndication

Webinar Recap: Operation Content Syndication

Abbi Tanton

February 15, 2023

Trying a new marketing strategy takes a little more preparation than finally testing out that new restaurant you heard about or getting into running. Sometimes, putting one foot in front of the other is enough. But with endeavors like content syndication, you’ll want to know exactly what you’re doing ahead of time, including why you’re doing it, and what you aim to achieve. And that’s not always easy, especially with marketing strategies like content syndication, which can be executed multiple ways, by multiple vendors or platforms, with multiple content types.

That’s why we’ve decided to take things back to basics in our webinar: “Operation Content Syndication: Make Your B2B Content Soar.” It’s a bootcamp for content syndication beginners. In the webinar we run through the 101 fundamentals of content syndication, giving you the tools you need to craft your own high-performing syndication strategy.

If you missed the live event, we’ve made it available as a free, on-demand webinar.

Here’s a preview of what you’ll learn in the half-hour discussion:

What is Content Syndication?

Host Abbi Tanton talks you through what exactly content syndication is, along with examples of it in action. This includes both free and paid content syndication methods.

Content Syndication: What’s the Big Deal?

Once you’ve learned what content syndication is, next we take you through why it’s such an advantageous strategy for B2B marketers. We cover its many benefits, along with how it can positively impact your wider marketing strategy and goals.

Three Steps to Build Your Content Syndication Strategy

We break down creating a content syndication strategy into three simple steps, including how to balance both free and paid syndication and how to find the appropriate vendors, publications, and platforms for each approach.

Four Hacks to Boost Content Syndication ROI

Finally, we share with you our four need-to-know rules to ensure you get the best return on investment from your content syndication campaigns. We normally reserve these for our DemandScience content syndication customers, so make sure you don’t miss these exclusive insights!