Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.
These days, customers and businesses generally see corporate blogs as credible sources of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. Building on both can lead to additional exposure and can aid in guiding the conversation back to your blog.
Read on to learn just what content syndication is as well as tips and tricks for using it to build your brand.
How Does Content Syndication Work?
Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. But, most importantly, it will give you an idea of what types of content work best for specific communities.
If you think you can win the game of content marketing simply based the volume of content published, then it’s time to think again. While it’s true that posting an ample amount of quality content can increase your organic traffic, it’s equally necessary to figure out a way to reach your audience whenever you have new content to share.
Let’s face it, considering the mass of content published daily on the web, capturing your target audience’s attention can be a frustrating ordeal. The more clutter there is, the harder it is to stand out from the crowd.
Effective content syndication allows you to reach active audiences who are looking to be engaged, and capturing these users at the height of user attention means you’ll be pointing highly-relevant traffic to your brand’s content. Best part is, no new content is needed for syndication. All you have to do is republish for quick wins of up to 34% more traffic and a whole lot more online authority.
To give you a clearer idea, here are a few channels for using content syndication to boost your blog traffic:
Social networks are everywhere, and they continue to connect both businesses and people through content sharing. Popular sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ offer a number of opportunities to grow your blog’s reach.
Build your company’s social media accounts to make it easier for people to contact, and follow you for updates. Also, always remember to include social sharing buttons in every piece of content for easier sharing. You’ll also want to include clear CTAs in your social posts so users can be easily directed back to your website.
Paid Content Syndication
In paid syndication, you provide your content to a third-party publisher who shares your content for a fee. Though they are not classed as social media sites, they usually have a social media following to whom you can introduce your content to.
Paid content syndication can be expensive depending on which publisher you choose. However, with quality content and the right targeting, this has proven to be a highly effective method for reaching new audiences.
When choosing to go with paid syndication, do a bit of research into what types of audience targeting options are on offer. You’ll want to find a syndication network with a solid history of serving audience segments that match your ideal buyer persona. For example, if you’re a B2B SaaS company, it’s probably best to go with a syndication network that has extensive targeting options for small businesses operating in the technology industry.
Content Curation Sites
You can choose from a host of content curation sites to syndicate your content to. More popular ones include Medium and Blogger, but there are also curations sites for bookmarking, Q&A, community boards, and so on.
Bookmarking sites have a large number of active members that share categorical content for other members of the community with shared interests. You can create bookmarks of your brand’s content to help build awareness in an entirely new channel or market.
Q&A sites are similar to community boards except that there isn’t a central theme to the content. Syndicating your content here is great for targeting users in the information search process and putting your brand’s name front-and-center. Quora is probably the biggest Q&A platform around but when it comes to specific online communities to target, that’ll depend on what industry you’re operating in.
Generally speaking, the more of these curation sites you manage to syndicate your content to, the greater your chances of exposure.
What Makes Content Syndication Worthwhile?
Picking the best syndication sites and channels for your target audience is essential if you want to see significant outcomes. For best results, partner up with content syndication leaders that have high credibility ratings.
For social media, customize your content so that it matches the communities’ voice and engage with members by sharing content that is relevant to their interests.
Developing high performing content is not just about producing high-quality articles. The success of any piece of content also relies heavily on its ability to effectively reach the right audience. Be sure to maximize your content’s reach and exposure with the right content syndication strategy that’ll help grow your sales funnel!
For more tips on content syndication, download our free eBook and you too can boost your content’s outreach and readership: