PureB2B President & CEO Melissa Chang was recently interviewed by Rylee Meek on The Sales Conversion Podcast to talk about providing full-funnel demand generation solutions to the tech industry. The Sales Conversion Podcast features some of the brightest and successful minds in business today to discuss tactics for growing your business.

Here are some of the beneficial topics covered in Melissa’s episode:

  • How every company is doing the same thing to reach their buyers.
  • Why B2B marketers operate differently than B2C marketers.
  • How you need to get familiar with your target audience.
  • Why sending useful gifts is a fantastic way to get engagement.
  • How you need to generate top-of-funnel leads even during COVID-19.

Melissa Chang is the president and CEO of PureB2B, LLC and drives the product development and technical operations for the firm. Melissa is also Founder, President and CEO of the PureB2B’s parent firm, Pure Incubation, LLC and a Director for MedData Group, LLC. An expert and pioneer in lead generation strategies, data-driven strategies, and the development of web applications, Melissa brought a successful track record of online innovation and web application development when she formed Pure Incubation.

She has been an Internet entrepreneur and technology developer for more than a decade, and her career boasts an impressive track record of innovation and early entry into various Internet markets. Melissa held prior executive leadership positions at Ziff Davis, Connexus Media, and Publish magazine where she helped to change the way high-level technology companies reach IT professionals for more than a decade. Outside of the office, she can be found renovating her 1890’s home and enjoying time with her husband and daughter.

Listen to this informative Sales Conversion Podcast episode with Melissa Chang about providing full-funnel demand generation solutions to the tech industry.