PureB2B is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers.

Founded in 2009, PureB2B helps marketers meet the helps meet the ever-changing demands of B2B sales.

Delivering full-funnel, scalable solutions for sales and marketing teams.

Customized campaigns optimized to target your in-market buyers at any state of the buying cycle, PureB2B’s hands-on approach and buyer-intent data provide you with the sales and marketing pipeline velocity you need.

Lead generation capabilities have become a key factor that determines a business’ success or failure.

“You are out of business if you don’t have a prospect!” – Zig Ziglar

A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any lead generation strategy. Furthermore, 72 percent of the companies surveyed believe their lead generation strategy was successful “to some extent” in achieving business objectives.

In light of this, many businesses are looking for more ways to keep the influx of leads consistent. One method is to outsource lead generation initiatives so the in-house sales team can focus on driving prospects through the sales funnel.

But, will hiring a third-party lead generation team really improve both the quantity and quality of your leads? Or is it better to keep the lead generation activities within your organization?

In this article, we will talk about the pros and cons of both internal and external customer acquisition and how both can help your business achieve its sales and business objectives.

In-House Lead Generation

In-House Lead Generation



Outsourced Lead Generation




With all the convenience of an outsourced lead generation team, the biggest disadvantage is that, well, they aren’t yours. They’re an external team of B2B marketers whose expertise is available to a wide range of clients. Simply put, they have other accounts to focus on, so you might not always be their top priority.

Are You In Or Out?

In-House or Outsource

If you’re deciding whether or not to try to outsource your lead generation efforts, it’s important to agree on what you want your internal teams to focus on. Are they closing leads or sourcing them?

While having more control is a great advantage, the outcome of outsourcing to a dedicated and experienced team may be quite beneficial. When you factor in how much time, effort and financing it takes to build an in-house team, small businesses (especially startups) without the necessary resources will find the idea of outsourcing lead generation far more attractive.

Keep in mind that even though you’re hiring lead generation experts, they’re not miracle workers, and they still require time and attention from your internal teams to make the process work. But, the faster ROI can cancel out some of these disadvantages. Still, proper coordination is necessary to make any form of outsourcing work.


Thinking about outsourcing your lead generation function? Be sure to read our lead generation outsourcing guide first to make sure you’ve got your bases covered!

The Ultimate Guide to Outsourcing Lead Generation