PureB2B is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers.

Founded in 2009, PureB2B helps marketers meet the helps meet the ever-changing demands of B2B sales.

Delivering full-funnel, scalable solutions for sales and marketing teams.

Customized campaigns optimized to target your in-market buyers at any state of the buying cycle, PureB2B’s hands-on approach and buyer-intent data provide you with the sales and marketing pipeline velocity you need.

Pure Incubation achieves recognition as one of the best companies to work for in Massachusetts.

Topsfield, MA – July 19, 2018
Pure Incubation, a Massachusetts-based marketing technologies company has been setting the bar for excellence in the sales and marketing sector. Not content to simply revolutionize the industry, Pure Incubation has achieved a new best and has been named one of the best places to work by the Boston Business Journal.

Pure Incubation Founder and CEO, Barry Harrigan, is thrilled at this new note of excellence.

“Our team is our family,” says Harrigan. “Pure Incubation wouldn’t exist without them, and we’re always thinking of new ways to go above and beyond to recognize their outstanding contributions to the company.”

Chris Rack, Chief Revenue Officer of PureB2B, a subsidiary of Pure Incubation, is amazed that the company is receiving this recognition.

“Receiving this award is an honor and a testament to the skill and enthusiasm of the Pure Incubation family. As we continue to grow, the company has maintained its “people-first” culture, the output of which is a work environment filled with passion and dedication. It is easy to go to work when you are surrounded by such innovation and collaboration.”

Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value.

Founded in 2007 by industry and entrepreneurial veterans Melissa Chang and Barry Harrigan, Pure Incubation has since launched four self-sustaining subsidiary companies – MedData Group, PureB2B, ProspectOne, and Demand Science. Based in Topsfield, MA, Pure Incubation is continually developing new strategies and technologies to amplify the marketing capabilities of the world’s leading businesses.

 

Pure Incubation places on The Boston Business Journal Fast 50 List for the third year in a row.

Topsfield, MA – July 19, 2018
Pure Incubation is once again leading the charge in innovation and growth in the marketing technologies sector. The company is pleased to announce that it has secured a place on The Boston Business Journal’s Fast 50 List for the third year in a row. This annual list highlights private businesses in the state of Massachusetts that have had the fastest revenue growth over the last four years.

 

President and CEO, Melissa Chang, is thrilled to be included on the list once again.

“It’s an honor to find ourselves on this list of Massachusetts-based movers and shakers. We work hard every day for moments like this. We couldn’t keep hitting these goals without the hard work and dedication of our fantastic employees. Pure Incubation’s placement on the BBJ Fast 50 List is not something we take for granted and we’re going to keep pushing to appear again in 2019.”

Chris Rack, Chief Revenue Officer of PureB2B, a subsidiary of Pure Incubation, is excited about the recognition that the company is receiving.

“It is amazing to be in the mix with so many great companies. We’ve had some great wins over the past year and our team has grown significantly, but what’s most exciting is that we have maintained our collaborative, innovative and “people-first” culture. We have some unique product offerings on the horizon that will fill some major gaps for our clients and prospects and look forward to a great 2018”.

Pure Incubation launched into the marketing technologies scene just over ten years ago and has since grown to span the globe. The company’s dedication to innovation and excellence has proven over and over again that marketing technology across multiple industries is ready for disruption. Not content to rest on its laurels, Pure Incubation is hard at work dreaming up new ways to help businesses get their marketing won.
Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value.

Founded in 2007 by industry and entrepreneurial veterans Melissa Chang and Barry Harrigan, Pure Incubation has since launched four self-sustaining subsidiary companies – MedData Group, PureB2B, ProspectOne, and Demand Science. Based in Topsfield, MA, Pure Incubation is continually developing new strategies and technologies to amplify the marketing capabilities of the world’s leading businesses.

If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts in front of a different audience, who would otherwise not even know it exists.

Also called republishing, content syndication involves permitting other websites to republish your content in part or in full to help you reach more audiences outside of your circle of followers. By syndicating your content, you’re gaining a whole new set of audience to whom you can market your brand.

However, that doesn’t mean that you should go on a syndication spree and let random sites do the work of promoting all your blog posts (or any other content type for that matter) for you.

For one, not all sites allow content syndication. Neither should you send all your great content pieces to syndication services since you’d also want to have exclusive control over some of your more valuable content.

First, you need to check if the site you’re looking at accepts republished content. Ideally, you should cater your content to the target publisher’s audience. Otherwise, its readers won’t find your content relevant.

Authoritative syndication networks can also up your content syndication game, as they can place your content on influential websites with high traffic. In turn, this could establish your status as an equally authoritative figure on the subject matter and drive targeted visitors to your website.

Strategies to Syndicate Content

You can publish your content such as blog posts, articles, videos, images, and podcasts, among others on other sites through any of these methods:

Content Syndication Networks to Check Out

Content syndication networks are basically services that help you distribute your content across innumerable news and blog sites on their network. Here are some of your options if you’re looking to syndicate your content and how they may be good (or not-so-good) for your business goals:

  1. Outbrain

Outbrain Screenshot

Outbrain is a popular content discovery and marketing platform that helps your readers find out about your content by recommending it to top media outfits like CNN, Time, and ESPN.

On its website, Outbrain states it’s reaching an audience of more than 550 million online users and serving them about 200 billion content recommendations per month. That’s how far your content could go on the Outbrain network. Outbrain also has features that let you track reader engagement so that you know which part or version of your content resonates well with your audience.

The downside with Outbrain, however, is that it doesn’t allow publishers to qualify for its revenue sharing program unless the site it’s publishing advertised content or has more than 10 million article page views. So if you’re a small- to medium-sized enterprise that aims to generate earnings from your blog posts, Outbrain might not be the best syndication network for you.

  1. SlideShare

SlideShare Screenshot

SlideShare is a LinkedIn affiliate network and free platform that allows anybody to upload their content in a slideshow format, which visitors can then view at their own convenience. Often, these visitors come from targeted search, so you can be more confident that your content is engaging the right kind of audience.

However, since it’s a free-for-all platform, there are really no guidelines that publishers have to follow. This could mean that even content with inferior quality can get published and distributed, which isn’t helpful for businesses that are aiming for brand authority.

  1. SimpleReach

Simple Reach Screenshot

SimpleReach is a content analytics and insights platform that helps marketers understand and improve the impact of their articles and video on brand lift, engagement, and conversions.

It complements content syndication networks you work with by helping you understand which channels (e.g. Facebook, Twitter, Outbrain, Taboola, etc) are generating the most ROI and where to increase or decrease your paid distribution spend.

  1. ARC

ARC Screenshot

ARC is part of PR Newswire’s press release service, which spreads your content across a wide network of blog, news, and social media sites all at once for publication.

While ARC is not specifically useful for your SEO campaigns, it can help you generate traffic for your site and awareness or interest in your brand.

  1. Taboola

Taboola Screenshot

The Taboola network mostly serves high-end publishers including The NY Times, NBC, and CBS. Its content engine helps you determine which sites will give you the best engagement for your posts.

As of late, Taboola seems to be experiencing great success in marketing video content, so it’s best to consider the service if you see your brand doing more video content marketing in the near future.

  1. Medium

Medium Screenshot

If you want to syndicate your own content, Medium can be one of your best options. It’s an online community that allows you to start your blog (if you haven’t any) right on the Medium site so that you get to share your content with interested people or organizations in its audience.

Many startups and brands who run their own blog also prefer to republish their content on Medium, as they find the site’s platform easy to use and link to their social profiles.

Conclusion

To sum up, content syndication helps you bring your content across the web so that you can reach a wider audience and gain significantly more exposure for your brand’s online content.

With the variety of content syndication networks to choose from, you should choose the platform that best supports your business’ core objectives, whether it’s to drive awareness, engagement, or brand authority.

If you don’t have the time and/or resources to implement content syndication yourself, there’s always the option of leaving it to the experts. PureB2B’s wide range of content syndication technology options allows you to reach in-market technology buyers and align your sales leads to your organization’s needs.

Download our FREE whitepaper on “Content Marketing as an Effective Tactic for B2B Lead Generation” today to find out more about using content to drive customer acquisition.

Content Marketing as an Effective Tactic for B2B Lead Generation

Get your messaging right for each of the decision makers as this is vital to an effective and efficient conversion of leads. Make content part of your marketing process.

Learn more by watching the video below!

 

You publish an incredible amount of content every day. But how do you guarantee  you stand out from the crowd? Make sure that your content gets noticed. We know you put blood, sweat, and tears into creating fantastic material for your brand, and we want to help it reach the right audience at the right time through intelligent content marketing distribution channels.

Watch the video and know how to do things right this time.

 

Growing your online audience requires diligence and commitment. You need to stick to your content schedule and publish quality material like clockwork. Though time-consuming, churning out valuable content is a fool-proof way to ensure that your quality score remains high. It also establishes thought-leadership and your position as an industry expert worth paying attention to.

 

Syndicating your content is one of the many ways to boost your reputation and enhance your visibility. However, a great deal of confusion surrounds this practice. It’s often confused with guest posting, or worse, considered to be plagiarism by those who can’t tell the difference.

 

Guest posting is about publishing content on one third-party website. Additionally, you’re usually not allowed to re-publish the same content on other sites, including your own. Syndication, on the other hand, is the practice of giving permission to re-publish content from your own site onto a third-party website.

 

Syndicated content can either be a carbon copy of your content, or it can also mean publishing only a portion of it onto another site. Plagiarism, however, is the practice of copying content without permission or trying to pass it off as your own. Needless to say, plagiarism is a terrible practice and should never be tolerated.

 

Here are a few tips to help maximize the positive results of content syndication.

 

  1. Syndicate Your Content for Free

Syndicate for Free

It’s possible to have your content re-published onto a reputable website without having to pay for it. Numerous sites don’t charge anything to repost your content, depending on the industry you belong to. As long as you follow specific guidelines, in most cases, you can easily submit your content to obtain syndication services for free.

 

Reputable sites typically impose strict quality controls that you must abide by for your content to be published. Others only post content that fits their niche and target audience.

 

A few sites to consider are Business 2 Community, Social Media Today, and subject-driven sites like Growth Hackers, which has a large and targeted following within business and marketing circles.

 

  1. Pay to Have Your Content Syndicated on Popular Sites

Paid Syndication

Reputable online publishers such as CNN, Entrepreneur.com, and Forbes are usually an extension of their print counterparts or cable TV media giants. Since they are prominent names in the publishing world, these are excellent sites to re-publish your content and amplify your reach and exposure. They also typically charge you for their syndicated services.

 

The potential to drive traffic and awareness through these sites is enormous. If your content resonates with their readers, you have the opportunity to get exposure from prospective buyers who might otherwise not have heard of you. These readers could potentially become a regular part of your blog readership, and you’d be increasing your thought leadership with readers who have not heard of your brand yet.

 

  1. Syndicate to Sites with Greater Authority Than Yours

Syndicate for Authority

The credibility of the site that links to yours has the potential to give a positive boost to your site’s rankings. This is why you should see to it that you target only the best sites in your niche that Google recognizes as having actual authority. That website’s good reputation will help boost your own site’s authority and help increase your search rankings.

 

This borrowed authority will contribute to improving your SEO, get more people to see your content, and attract a new source of readers to your own site. The more you come up with quality syndicated content that new readers can resonate with, the more it amplifies your exposure, attracting new audiences, building authority and fostering brand trust.

 

Keep in mind though, when you’re syndicating content on high authority sites, the quality of your content has to match their potentially high standards.

 

  1. Select Relevant Content for Syndication

Syndicated Content Relevance

It bears repeating that the content you submit for syndication must match the interests of that website’s audience. So take the time to find out what topics and types of content will truly resonate with the readers that you’re trying to target.

 

You’re building your reputation with a site that most likely has a higher authority than yours (if you’re doing it right), so you should put your top content forward and syndicate the best you have to offer.

 

  1. Don’t Let Search Engines Confuse Your Syndicated Content with Duplicate Content

Duplicate Content

If you’re not careful, you might make the mistake of creating duplicate content when trying to get your posts syndicated. You should know that search engines penalize websites for having content that isn’t unique and original, so take every precaution to prevent that from happening.

 

There are three common ways to ensure that your republished work is not regarded as duplicate content:

 

Placing the “rel=canonical” tag on your syndicated content will ensure that it points back to the original post located on your website and attributes all associated authority to the source. This tag tells search engines that you are the original publisher and that the syndicated content is just a copy.

 

Using the “noindex” tag on the syndicated copy tells the search engines that the republished content should be kept out of the directory and that automated bots should avoid indexing the page.

 

A third option is to get a link back from the syndicated copy directly to the original content on your website. Note that the link should point to the actual article and not just your home page.

 

Before You Go

 

If you publish quality content on a consistent basis, don’t let it go to waste by not sharing it through syndication. It is one of the best ways to increase your brand’s online visibility and enhance your reputation. You can opt to syndicate while maintaining a good balance with original content and including curated posts in the mix to sustain engagement and keep visitors interested.

 

If you’re just starting out, a more aggressive approach might be advantageous so you should take every opportunity for content syndication, targeting high authority sites as much as possible. If you already have a more established reputation, then you can afford to be more selective about where you’ll be republishing your content.

 

Kick-start your content syndication efforts with our FREE whitepaper!

Kick-starting Your Content Syndication Strategy

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

These days, customers and businesses generally see corporate blogs as credible sources of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. Building on both can lead to additional exposure and can aid in guiding the conversation back to your blog.

Read on to learn just what content syndication is as well as tips and tricks for using it to build your brand.

 

How Does Content Syndication Work?

Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. But, most importantly, it will give you an idea of what types of content work best for specific communities.

If you think you can win the game of content marketing simply based the volume of content published, then it’s time to think again. While it’s true that posting an ample amount of quality content can increase your organic traffic, it’s equally necessary to figure out a way to reach your audience whenever you have new content to share.

Let’s face it, considering the mass of content published daily on the web, capturing your target audience’s attention can be a frustrating ordeal. The more clutter there is, the harder it is to stand out from the crowd.

Effective content syndication allows you to reach active audiences who are looking to be engaged, and capturing these users at the height of user attention means you’ll be pointing highly-relevant traffic to your brand’s content. Best part is, no new content is needed for syndication. All you have to do is republish for quick wins of up to 34% more traffic and a whole lot more online authority.

To give you a clearer idea, here are a few channels for using content syndication to boost your blog traffic:

 

Social networks are everywhere, and they continue to connect both businesses and people through content sharing. Popular sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ offer a number of opportunities to grow your blog’s reach.

Build your company’s social media accounts to make it easier for people to contact, and follow you for updates. Also, always remember to include social sharing buttons in every piece of content for easier sharing. You’ll also want to include clear CTAs in your social posts so users can be easily directed back to your website.

 

In paid syndication, you provide your content to a third-party publisher who shares your content for a fee. Though they are not classed as social media sites, they usually have a social media following to whom you can introduce your content to.

Paid content syndication can be expensive depending on which publisher you choose. However, with quality content and the right targeting, this has proven to be a highly effective method for reaching new audiences.

When choosing to go with paid syndication, do a bit of research into what types of audience targeting options are on offer. You’ll want to find a syndication network with a solid history of serving audience segments that match your ideal buyer persona. For example, if you’re a B2B SaaS company, it’s probably best to go with a syndication network that has extensive targeting options for small businesses operating in the technology industry.

 

You can choose from a host of content curation sites to syndicate your content to. More popular ones include Medium and Blogger, but there are also curations sites for bookmarking, Q&A, community boards, and so on.

Bookmarking sites have a large number of active members that share categorical content for other members of the community with shared interests. You can create bookmarks of your brand’s content to help build awareness in an entirely new channel or market.

Q&A sites are similar to community boards except that there isn’t a central theme to the content. Syndicating your content here is great for targeting users in the information search process and putting your brand’s name front-and-center. Quora is probably the biggest Q&A platform around but when it comes to specific online communities to target, that’ll depend on what industry you’re operating in.

Generally speaking, the more of these curation sites you manage to syndicate your content to, the greater your chances of exposure.

 

What Makes Content Syndication Worthwhile?

Picking the best syndication sites and channels for your target audience is essential if you want to see significant outcomes. For best results, partner up with content syndication leaders that have high credibility ratings.

For social media, customize your content so that it matches the communities’ voice and engage with members by sharing content that is relevant to their interests.

Developing high performing content is not just about producing high-quality articles. The success of any piece of content also relies heavily on its ability to effectively reach the right audience. Be sure to maximize your content’s reach and exposure with the right content syndication strategy that’ll help grow your sales funnel!

 

For more tips on content syndication, download our free eBook and you too can boost your content’s outreach and readership:

Kick-starting Your Content Syndication Strategy

 

Email, when done correctly, is one of the most effective ways for today’s marketers to generate leads. There are a number of reasons why email campaigns fail, ranging from bad content to poor deliverability practices. Come along for the ride as we break down the top four reasons here:

You have dirty or insufficient data

Email address information erodes quickly. Employees change and leave jobs, and companies restructure. If you don’t clean and update your data, your database could be full of dead emails within just three short years. Take hard bounces and unsubscribes off your list immediately. Cleaning and updating your data will help improve your response rates and deliverability, ultimately getting your email content in front of prospective leads. Importing new email addresses into your ESP is a crucial part of maintaining a healthy database. Be conscious of where your data is coming from, and be sure to onboard your new names slowly yet consistently to avoid sudden drops in deliverability.

You’re getting caught in the spam filter

Email spam filters are highly sophisticated, and there are a lot of ways to end up in the spam folder. Don’t use spammy words like ‘free’ or ‘last chance’. Always link to external content, never use attachments. Follow CANSPAM to a T, and be sure your images aren’t dominating the email message.

You have no value proposition

A one-click customer is a rarity, most relationships are built with your email audience over time and through multiple messages. That being said, if your initial email provides no value to your customer, or reason for them to opt-in and subscribe to further messages, you will lose them for good. Marketers must do an excellent job of convincing their audience that they will deliver something their customers want or need.

Your content is boring

With so much content sent over email today, marketers need to try doubly as hard to stand out among the clutter of the inbox. If your email or subject line copy is dull, too technical, provides no call to action, or sounds too much like a sales pitch, your message will be banished to the trash within seconds. Keep subject lines interesting and write creative copy that points to a common problem experienced by your audience and how to fix it.

What other obstacles have you crashed into when running an email marketing program? Tell us about them in the comments below.