Is there any marketing value in 15-second video clips for B2B marketers? Was there value in Twitter, Facebook, and Snapchat? If you want to tap into the 1.2 billion global installs and 500 million active users of the platform, you might want to learn a bit more about the app capturing the attention of the biggest consumer group—Gen Z. The startup is valued at $75 billion for a reason. Here we explore how marketing could benefit for getting up to speed on the latest social media darling that has investors and end users interested. It’s early days for TikTok but all signs point to a lot of potential.