Marketers often struggle to prove all their efforts directly contributed to the sales pipeline. Advanced marketing analytics would enable marketers to not only prove all the work they do increases the business bottom line, but it could also show exactly which efforts proved most profitable and which could be left of the future marketing agenda. Marketers have long had to justify their spending on a variety of marketing channels, from pay-per-click campaigns, to events, to targeted outreach. It’s ultimately a good thing for marketers because it forces a more strategic, data-driven approach.