Marketers need to keep up with the times, and today’s customers (in many cases, millennials) don’t always want to pick up the phone to speak to someone. But that doesn’t mean they don’t have to have a conversation with a real person—or something that seems like a real person. Artificial intelligence is helping to blur the line between real customers experience managers and automated bots. AI-enabled chatbots are helping marketers create and keep conversations with existing and potential customers moving long the buyer’s journey. Learn how to devise a chatbot strategy that takes full advantage of the all the AI capabilities available today.