Where marketers once sought to influence consumer purchases through in-store coupons and other POS promotions, the proliferation

by Meghan Huston

Expect the friendly humanoid to continue to evolve as AI and machine learning technology make chatbots more

by Meghan Huston

Social media apps have in recent years become a popular and effective marketing tool in recent years,

by Meghan Huston

Business must go on, even during a global health crisis, and marketing tactics must adapt and evolve

by Meghan Huston

Is there any marketing value in 15-second video clips for B2B marketers? Was there value in Twitter,

by Meghan Huston

Marketers often struggle to prove all their efforts directly contributed to the sales pipeline. Advanced marketing analytics

by Meghan Huston

No Form? No Problem. How to Optimize the Conversational Marketing Experience People have been conversing for centuries,

by Meghan Huston

Marketers need to keep up with the times, and today’s customers (in many cases, millennials) don’t always

by Meghan Huston

Missed Opportunities: When Customers Expect Personalization It’s no secret that customers want personalization, but they also don’t

by Meghan Huston

From winning customer trust and engaging leads to developing a growth strategy and losing their position to

by Meghan Huston