PureB2B Leverages Demandbase to Incorporate Intent Data with Lead Generation Solutions
Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering.
PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Beginning in May 2019, PureB2B will be the only lead generation partner in the market to provide Demandbase’s extensive intent data-layering capabilities as a standard feature of two core lead and demand generation solutions. This will provide B2B technology companies with access to PureB2B’s technology buyer audience of more than 62 million professionals enriched with Demandbase’s account-level intent data layering.
“We are excited to pair Demandbase’s significant intent ecosystem with the PureB2B audience providing an exclusive intent experience to our clients and prospects,” says Chris Rack, Chief Revenue Officer at PureB2B.
Key PureB2B solutions that will incorporate Demandbase intent data include:
- Guaranteed lead volume
- Flexible and scalable B2B content syndication
- Target with intent and competitor keywords
- Now with DemandBase intent data layering
— Generates guaranteed top-of-funnel lead volume, is flexible and scalable allowing clients to target in-market B2B technology buyers through intent keywords, including competitor keywords. Now supplemented with Demandbase’s Intent-Data layering PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.
- Lead database cleaning and creation
- Most accurate
- Up-to-date data available
- Now with Demandbase intent data layering
— Empowers B2B marketing and sales teams to develop and execute strategies with the most accurate, up-to-date lead data available. Now PureResearch also provides buyer intent data layering from Demandbase’s ecosystem of 17 million companies across 600,000 websites to optimize marketing and sales outreach messaging and timing.
“With so many intent providers on the market, we wanted to work with a leader in the space with an intent reach that is the largest in the space. That combined with the ability to target by specific keywords provides a ton of value to our lead generation programs,” PureB2B’s Rack says.
PureB2B is a data-driven, lead generation partner created by industry pioneers who have set the standards for quality lead generation programs over the past three decades. PureB2B’s innovative lead generation solutions powered by its global audience of more than 62 million technology buyers enable B2B technology companies to meet their revenue goals and increase sales and marketing ROI.