PureB2B is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers.

Founded in 2009, PureB2B helps marketers meet the helps meet the ever-changing demands of B2B sales.

Delivering full-funnel, scalable solutions for sales and marketing teams.

Customized campaigns optimized to target your in-market buyers at any state of the buying cycle, PureB2B’s hands-on approach and buyer-intent data provide you with the sales and marketing pipeline velocity you need.

Lead Generation Expertise

10 B2B Lead Generation Strategies for 2019

10 B2B Lead Generation Strategies for 2019

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay ...
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/ B2B Lead Generation
SaaS Market Trends to Look Out for in 2019

SaaS Market Trends to Look Out for in 2019

The digital age and technological innovation have opened the door for more flexible and accessible web-based solutions, inviting more and ...
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/ B2B-Marketing, Blog, SaaS
Key-Focus-Areas-for-ABM

Key Focus Areas for Effective ABM

Personalization has become one of the hottest techniques in marketing today, and this doesn’t just apply to the B2C community, ...
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/
Mobile-Customer-Journey

How Mobile is Dominating the Customer Journey (and Why You Should Care)

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can ...
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/ Blog, Customer Journey, Mobile Marketing

How to Use Trust Signals to Boost Online Conversions

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of ...
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Crowd watching New Years Fireworks

Inspire to Act for the New Year

Everyone has a why. Our "why" is simple... We Believe! together we believe that one genuine, heartfelt act of kindness ...
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/ Blog, PureB2B Culture
PureB2B Sales Kickoff 2018

A Different Approach to Holiday Client Appreciation

Like most sales leaders, every year around November someone puts something on my calendar that says something like “Discuss 2018 ...
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/ Blog, PureB2B Culture
Drive Ecommerce Lead Generation

8 Effective Ways to Drive Ecommerce Lead Generation

The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online ...
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/ Blog, Ecommerce, Lead-Generation

Pure Incubation Once Again Vaults onto the Inc. 5000 List for the Fifth Year in a Row

Pure Incubation places on the Inc. Magazine’s 40th annual list for the fifth time in a row with 192% growth ...
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/ Blog
How Well is Your Content Performing

How Well is Your Content Performing? (Industry Benchmark)

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over ...
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Banner-How to Get More Customer Reviews Testimonials and Social Proof

How to Get More Customer Reviews, Testimonials, and Social Proof

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason ...
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Should You Buy B2B Leads?

Should You Buy B2B Leads in 2018?

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options ...
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A Complete Guide to Researching Leads Before a Sales Call

A Guide to Researching Leads Before a Sales Call

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most ...
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Simple Tricks to Accelerate Your Sales Pipeline

10 Simple Tricks to Accelerate Your Sales Pipeline

It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to ...
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Ways to Differentiate Your Brand with Customer Experience Management

10 Ways to Differentiate Your Brand Through a Better Customer Experience

Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus ...
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Questions to Ask Before Getting Started with Lead Generation

10 Questions to Ask Before Getting Started with B2B Lead Generation

A growing business means a profitable business. However, profitability is only possible when the right customers purchase your products and ...
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Pure Incubation Named One of the Best Places to Work by the Boston Business Journal

Pure Incubation achieves recognition as one of the best companies to work for in Massachusetts. Topsfield, MA – July 19, ...
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Pure Incubation Named One of the 50 Fastest Growing Companies in Massachusetts

Pure Incubation places on The Boston Business Journal Fast 50 List for the third year in a row. Topsfield, MA ...
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Totally Free Lead Generation Ideas for B2B Companies

10 Totally FREE Lead Generation Strategies for B2B Companies

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through ...
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Big Data Trends You Should Know About in 2018 [Infographic]

The term Big Data refers to the entirety of the process that information goes through for real-world application. This means ...
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Simple Reasons Why Your Lead Nurturing Strategy Isnt Working

10 Simple Reasons Why Your Lead Nurturing Strategy Isn’t Working

When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be ...
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Sales Enablement: Why You Need to Empower Your Sales Team

Sales Enablement: Why You Need to Empower Sales Teams

You don’t run into a battle without the necessary weapons unless you want to lose. The same can be said ...
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Best SEO Practices for Content Syndication

SEO Best Practices for Content Syndication

Content syndication is a great content marketing and SEO strategy that can significantly help you improve your online presence, website ...
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Ways to Improve B2B Lead Quality

How to Improve B2B Lead Quality

It may be common knowledge that generating a high volume of leads at the lowest cost possible is at the ...
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Modern B2B Tech Worth Trying

Modern B2B Technology Worth Trying in 2018

Digital technology has changed the way B2B businesses reach out to their buyers. In the past, B2B companies relied on ...
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Is Content Syndication Still Effective

Is Content Syndication Still an Effective Marketing Strategy?

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing ...
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Costly Mistakes Businesses Make on LinkedIn

9 Costly Mistakes Businesses Make on LinkedIn

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where ...
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10 Steps for Effectively Reaching Out to B2B Leads

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing ...
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Words That Boost Cold Calling Conversion Rates

8 Words That Boost Cold Calling Conversion Rates

The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals ...
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Tips for Better LinkedIn Leads

7 Tips for Better LinkedIn Leads

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social ...
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Banner - Email Marketing Conversion Rate Comparison

Email Marketing Conversion Rate Comparison

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still ...
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How to Prioritize Your Best B2B Leads - Banner

How to Prioritize Your Best B2B Leads

No offense, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to ...
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Using Data to Enhance the Customer Experience

Using Data to Enhance the Customer Experience

The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over ...
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B2B Lead Generation Strategies for 2018

10 B2B Lead Generation Strategies for 2018

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck ...
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Unwritten Rules of Email Marketing - Banner

The Unwritten Rules of Email Marketing

If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from ...
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Which Content Syndication Networks are Right for You

Which Content Syndication Networks Are Right for You?

If you’re not already syndicating your content in one way or another, you really should be. The online world is ...
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Principles of High-Converting Landing Pages

8 Principles of High-Converting Landing Pages

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads ...
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How to Get Creative with Email Subject Lines

7 Ways to Get Creative with Email Subject Lines

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get ...
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What Channels are You Using for B2B Lead Generation

What Channels are You Using for B2B Lead Generation?

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation ...
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Influencer Marketing Tips to Reach New Audiences

10 Influencer Marketing Tips to Reach New Audiences

Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an influencer when ...
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How to Reach Your Audience with Content Distribution

No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with ...
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Types of Online Forms (and how to use them)

10 Types of Online Forms (and How to Use Them)

The use of online forms has been getting a bit of a bad rap lately, but truth be told, online ...
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5 Principles of Effective Social Selling

5 Principles of Effective Social Selling

Social selling refers to the use of social media communities in your sales strategies. However, despite their similarities, social selling ...
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What's the Deal with Lead Magnets

What’s the Deal with Lead Magnets?

The term “Lead Magnet” has become a bit of a buzzword, especially in the last few years or so. But ...
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B2B Marketing Trends

B2B Marketing Trends and What They Really Mean

2017 is flying by. It’s time to review the key B2B marketing trends that have popped up so that you ...
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Pure Incubation on the Inc. 5000 List for the Fourth Year in a Row

Pure Incubation once again powers onto Inc. Magazine’s 39th annual list with 194% growth over the last three years. Topsfield, ...
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/ Inc.-500, Pure Incubation, PureB2B News
The Importance of B2B Storytelling

The Importance of B2B Storytelling

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained ...
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Will Social Selling Work for Your Business?

Will Social Selling Work for My Business?

In today’s socially-connected world, buyer trust in traditional advertising is dropping fast while trust in organic, user-generated content is growing ...
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Permission Marketing: Love it or Hate it?

Permission Marketing: Love it or Hate it?

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad ...
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Signup Form Optimization Techniques for More Sales Leads

20 Signup Form Optimization Techniques for More Sales Leads

Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any ...
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How to Research Your B2B Audience

How to Research Your B2B Audience

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve ...
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Effective ABM Needs Effective Planning

Effective ABM Needs Effective Planning

Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services ...
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Where's Mobile Marketing Headed in 2017?

Where’s Mobile Marketing Headed in 2017?

As mobile phones have completely taken over everyone’s lives, marketing has found a way to take advantage of this technological ...
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Pure Incubation Again Named One of the 50 Fastest Growing Companies in Massachusetts

Pure Incubation makes The Boston Business Journal Fast 50 List for the second year in a row. Topsfield, MA Pure ...
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The True Power of Contextual Marketing

The True Power of Contextual Marketing

In marketing, the primary goal is to send the right message to the right people at the right time using ...
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Account-Based Marketing Misconceptions Clarified

5 Account-Based Marketing Misconceptions Clarified

Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% ...
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The 5 Types of Marketing Automation

5 Types of Marketing Automation for Businesses to Consider

Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, ...
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How Do You Know What Type of Content To Use?

Get your messaging right for each of the decision makers as this is vital to an effective and efficient conversion ...
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Why Customer Experience Matters to Your Business

Why Customer Experience Matters to Your Business

Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users ...
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What Makes a Great Whitepaper?

Does your business have a blog? If so, great! It’s good that you’re giving away helpful and educational content for ...
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The GuidesFor Network

Reach a targeted audience of technology buyers and access pre-buying decisions content through the GuidesFor Network. Drive sales leads and ...
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Sales Red Flags to Look Out For

Sales Red Flags and How to Deal with Them

So your marketing strategy has paid off big time, and now you’ve got a bunch of qualified leads. It’s time ...
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Quality Sales Leads Don't Come Cheap

Why Quality Leads are Expensive

Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and ...
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Are Chatbots the Next Big Thing in Lead Generation?

Are Chatbots the Next Big Thing in Lead Generation?

“Geeks want machines that do things without asking. But what makes good AI is good communication with the user,” Fred ...
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What Demand Marketing Really Means

What Demand Marketing Really Means

All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When ...
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Creative Ways to Generate More B2B Leads

7 Creative Ways to Generate More B2B Leads

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a ...
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Barry’s Word Game

Videos, content marketing, and thought leaders—what do these three words have in common? What's the result when they're combined? They ...
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Are You Killing Creativity with Marketing Automation?

Are You Killing Creativity with Marketing Automation?

Marketing automation allows us to scale mundane tasks--like sending emails--so we can reach a much larger audience more efficiently. This ...
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How to Effectively Manage Your Contacts List

How to Effectively Manage Your Contacts List

We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance ...
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Using Buyer Intent to Drive Your Marketing Efforts

Using Buyer Intent to Drive Your Marketing Efforts

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes ...
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What Marketing Communications Should You Personalize?

What Marketing Communications Should You Personalize?

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? ...
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Why Timing is Critical in Lead Generation

Why Timing is Critical in Lead Generation

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make ...
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Are You Managing Your Leads Effectively

Are You Managing Your Leads Effectively?

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor ...
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Content Marketing Done Right

You publish an incredible amount of content every day. But how do you guarantee  you stand out from the crowd? ...
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How to Build a Highly-Engaged Email List

5 Ways to Build a Highly-Engaged Email List

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques ...
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Why Your Marketing Needs to be Data-Driven

Why Your Marketing Needs to be Data-Driven

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide ...
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Referrals: Your Untapped Source for Generating Leads

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it ...
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Nurture Leads with Email Marketing

How to Nurture Leads with Email Marketing

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness ...
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7 Benefits of Closed-Loop Reporting

7 Benefits of Closed-Loop Reporting

In marketing, the meaning of closed-loop reporting is right in the name. It means to “close the loop” between data ...
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How Do You Anticipate The Buyer’s Needs?

People are inundated with decisions. Understanding how they arrive with their choices and what they are trying to achieve will ...
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Why Your Business Needs Outbound Lead Generation

Why Your Business Needs Outbound Lead Generation

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need ...
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B2B Lead Generation Strategies for 2017

10 B2B Lead Generation Strategies for 2017

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In ...
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Do Prospects Still Appreciate Downloadable Content?

Do Prospects Still Appreciate Downloadable Content?

Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates are ...
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When Should You Dismiss a Sales Lead?

When Should You Dismiss a Sales Lead?

So, you’ve developed a solid marketing plan, and you’re feeling good about your strategy. Now you’re ready to see how ...
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How Personalization Affects Lead Nurturing

How Personalization Affects Lead Nurturing

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper ...
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Lead Nurturing's Biggest Challenges

Lead Nurturing’s Biggest Challenges

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a ...
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Banner - Sales Pitch Tips

The Secret to Crafting an Awesome Sales Pitch

The glory days of blind pitching are over—paving the way for a new way of doing things in sales and ...
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How to reach the exact audience that you want to target

Data is the driving force behind any lead generation activity. It should tell a clear story of your customers, how ...
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80/20 Rule of Sales

Sales: The 80/20 Rule and How to Take Advantage of it

The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of ...
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you-need-to-define-an-effective-criteria-for-lead-scoring

You Need to Define an Effective Criteria for Lead Scoring

Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and ...
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Understanding Buyer’s Intent

It’s not enough  to know who your prospects are, but it is equally important to decide whether they are in ...
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How to Improve Your Email Open Rates

How to Improve Your Email Open Rates

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM ...
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/ Blog, Email-Marketing, Lead-Generation
10 Brands Show Us How Email Marketing is Done

10 Brands Show Us How Email Marketing is Done

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out ...
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Demystifying the Sales Cycle

In successful lead nurturing, timing and consistent communication to your prospect are very important. Companies don't buy your product/ services ...
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What to Do With a New Lead

What to do with a New Lead

When it comes to business, everyone wants to see growth in revenue, sales, customers, etc. It’s a measure of success ...
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The Worst Phrases to Mention in Sales

The 20 Worst Phrases to Mention in Sales

Saying the right thing at the right time can be difficult. For the most part, you don’t truly know what ...
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What Makes the Perfect Salesperson?

What Makes the Perfect Salesperson?

Every industry, business, and sales manager has a different definition of what an ideal salesperson should be. Much of the ...
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Season’s Greetings From Your Friends at PureB2B

At this special time of the year, our thoughts turn gratefully to those who have made our success possible. Thank ...
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PureBits: Work Hard, Play Hard

Based on Gallup's report, 71% of people are disengaged at work. That's a huge number! For Johanna, loving her job ...
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PureBits: Why Does Barry Love Filipinos?

With 5 Locations including headquarters in Boston & offices in San Francisco, Chicago, Manila & Davao, Philippines, one can’t help ...
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PureBits: How to Build A Winning Sales Team

Now, more than ever, clients need sales professionals that are great advocates for them. The most successful sales people not ...
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How to Use Syndicated Content to Generate Leads

How to Use Syndicated Content to Generate Leads

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to ...
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PureBits: Business Advice from Barry

The path to success isn't always straight. At one point or another, you’re going to experience the need on how ...
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PureBits: Melissa and Barry

It's time to talk about Melissa and Barry, President and Chairman of PureB2B. Get to see how they are as leaders ...
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Are Your Lead Conversion Rates Above Average

Are Your Lead Conversion Rates Above Average?

If you want to improve your conversion rates, you need to implement the right sales funnel optimization strategy to get ...
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PureBits: The Dream Team

Barry and Melissa. Two industry pioneers who have been setting the standards for quality lead generation programs over the past ...
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What Are Marketing Qualified Leads?

MQLs are known by many names – the most common is HQL (highly qualified or high-quality leads). These are tech ...
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Marketing automation: it's time you got on board

Marketing Automation: It’s Time You Got On Board

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation ...
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PureBits: Lessons on Life & Sales

Selling is tough. There are many buying signals that a salesperson should watch out for to help them close as ...
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best-ways-to-approach-lead-scoring

Best Ways to Approach Lead Scoring

When it comes to lead generation, producing a high volume of leads is not enough. While volume in itself is ...
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How To Get Things Done

We all want to get stuff done and do work that matters. But, how do we get better at what ...
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What Is Account Based Marketing?

Account-based marketing (ABM) is widely recognized as an effective strategy for business-to-business marketers. With all of PureB2B's ABM services at ...
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MQL to SQL Qualification

MQL to SQL: The Qualification Process [Infographic]

The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because ...
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How To Keep Up With the Millennial Workforce

Millennials are a dynamic generation. Their social mindset and their affinity with the digital world sets them apart from the ...
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Tips to Make Leads Easier for Sales Teams to Close

Tips to Make Leads Easier for Sales Teams to Close

Those of us who’ve had our family dinners rudely interrupted by a sales call know how tiresome cold calls can ...
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Using Psychology to Convert More Leads

How to Use Psychology to Convert More Leads

As a marketer, your job is to get people to pick your team, and once they’ve made their choice, to keep them ...
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Content Syndication Blunders that Will Hurt Your Brand

Content Syndication Blunders that Will Hurt Your Brand

Augmenting your original content through syndication, aggregation, and curation are crucial strategies marketers use to increase their target audience reach, ...
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Content Marketing: An Introduction

Content is indeed King. Various lead generation techniques depend on the production of great content to build relationships with customers ...
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Tips to Align Your Sales and Marketing Teams

Tips to Align Your Sales and Marketing Teams

Sales and marketing alignment is key to driving success regardless of your industry. It’s also an issue that many companies ...
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The Essentials of Account-Based Marketing

The Essentials of Account-Based Marketing

In the modern business era, adopting an Account-Based Marketing (ABM) approach is increasingly becoming recognized as a key business strategy ...
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Thank You from PureB2B

Everyday is an opportunity to be grateful. Winning three years in a row now as one of America's fastest-growing companies by ...
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What do data solutions mean for marketing technology

What do Data Solutions Mean for Marketing Technology?

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies ...
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3 Years in a Row

How do we say thank you? Let us count the ways! For the third consecutive year, Mass.-based Pure Incubation has ...
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Lead Quantity VS Lead Quality Achieving a Balance

Lead Quantity vs Lead Quality: Achieving a Balance

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many ...
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Why Businesses Need Marketing Qualified Leads

Why Businesses Need Marketing Qualified Leads

In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that ...
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Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year

Pure Incubation recognized by Inc. Magazine as one of the fastest growing privately held companies in the U.S. Topsfield, MA ...
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Lead Generation Metrics You Should Be Aware Of

Lead Generation Metrics You Should Be Aware Of

An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information ...
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30 Terms Every Sales and Marketing Professional Should Know

30 Terms Every Sales and Marketing Professional Should Know

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in ...
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Account-Based Marketing: Is it Worth Implementing

Account-Based Marketing: Is it Worth Implementing?

Account-Based Marketing (ABM) is a strategic method where marketers communicate with a defined set of accounts as markets of one ...
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Customer Acquisition- In-house or Outsourced

Customer Acquisition: In-House or Outsourced?

Lead generation capabilities have become a key factor that determines a business’ success or failure. “You are out of business ...
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Tips to Maximize Content Syndication Performance

Tips for Maximizing Content Syndication Performance

Growing your online audience requires diligence and commitment. You need to stick to your content schedule and publish quality material ...
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How to Leverage Data-Driven Marketing to Generate Leads

How to Leverage Data-Driven Marketing to Generate Leads

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t ...
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How to Lose a Lead in 10 Ways

Are you inundated with articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice ...
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How to Turn Your Blog into a Lead Generating Machine

How to Turn Your Blog into a Lead Generating Machine

These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us ...
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Top 10 B2B Marketers to Follow for Expert Insights

Top 10 B2B Marketers to Follow for Expert Insights

What does it take to climb the ranks of high-profile B2B marketing experts? Opinions vary, but most marketers agree on ...
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10 Examples of Awesome Landing Pages that Convert

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need ...
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The Importance of Offline Lead Generation

The Importance of Offline Lead Generation

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have ...
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Understanding the Stages of Your Sales Funnel

Understanding the Stages of Your Sales Funnel

Think of a sales funnel as a device you can use to create customers. While it seems that many businesses ...
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15 Effective Ways to Reduce Cost Per Acquisition

17 Effective Ways to Reduce Cost Per Acquisition

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who ...
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How to Design an Irresistible CTA

How to Design an Irresistible CTA

Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business ...
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5 Tips to Help Close That Sale

5 Tips to Help Close That Sale

Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which ...
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Effective Lead Nurturing in Stages

Effective Lead Nurturing in Stages

We all know that website traffic doesn’t necessarily immediately translate into paying customers. Most online visitors don’t convert from the ...
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Generating Quality Leads With Responsive Content

Generating Leads With Responsive Content

The essence of content marketing is adaptation. Yes, there are tried and true techniques to stand by, but when new ...
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Check out the New PureB2B Website

When I started Pure Incubation almost 9 years ago (has it really been that long!?) I had no idea that we ...
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Optimizing Your Website for Lead Generation

Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as ...
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Mastering Local Lead Generation

How to Master Local Lead Generation

Local communities are the first customers of almost every business, regardless of what industry they may be in. Small to ...
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Differences Between Demand Generation and Lead Generation

Differences Between Demand Generation and Lead Generation

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of ...
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How to Use Content Syndication to Boost Your Blog Traffic

How to Use Content Syndication to Boost Your Blog Traffic

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building ...
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8 Lead Generation Ideas for Startups

8 Lead Generation Ideas for Startups

Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ ...
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20 Handy B2B Lead GeneratioN Resources

20 Handy B2B Lead Generation Resources

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick ...
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Lead Management Tools

7 Lead Management Tools That Will Save You Hours

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers ...
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Blogging Tips

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand ...
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Lead Generation Fail

5 Reasons Your Lead Generation Strategy is Not Working

When it comes to business, failure is always an option. This is especially true in B2B businesses that require a ...
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Inbound VS Outbound Lead Generation

Outbound VS Inbound Lead Generation: Know the Difference [Infographic]

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation ...
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Answers to Your 6 Biggest Email Marketing Questions1

Answers to Your 6 Biggest Email Marketing Questions

The digital age has made a stunning number of marketing channels available to companies of all shapes and sizes. However, ...
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6 Tips for Writing an Effective B2B Lead Building Email

Did you know that 215 billion emails get sent every single day in 2016? That might sound like a ridiculous ...
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An Inquiry vs. a Lead: What’s the Difference and Which is More Important?

Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are ...
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Pure Incubation Ranked #29 Among Fastest Growing Companies in Massachusetts

Pure Incubation makes The Boston Business Journal Fast 50 list. Topsfield, MA  - The Boston Business Journal (BBJ) announced their 2016 ...
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A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies

For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the ...
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Generate Quality B2B Leads With These 4 Content Marketing Best Practices

Attracting business prospects highly involves content marketing, as it is the most effective way to produce a steady stream of ...
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5 Common B2B Lead Generation Myths Debunked

5 Common B2B Lead Generation Myths Debunked

Lead generation has always been an important part of the sales process, but with competition on the rise and a ...
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A Night with the PureB2B Family

Today marks a very special day for all of us here at PureB2B and Pure Incubation as we received a ...
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/ Blog, PureB2B Culture

When to Outsource B2B Lead Generation to the Experts

Being hands-on in your business has its perks, especially during the startup phase. But, as your business grows, you’ll need ...
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Targeting the B2B Buyer’s Journey with Content Marketing

When a prospect first puts their feet on the road toward a purchase only a few may be aware of ...
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10 B2B Growth-Hacking Tactics for Lead Generation

Growth hacking is one of the most wide-spread “secrets” of small business start-ups. Its meaning can sometimes get confused, and ...
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10 B2B Lead Generation Strategies for 2016

This is an old post. See our updated list of B2B lead generation strategies for 2017. There are just so ...
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B2B Lead Generation Using Social Media

A Complete Guide to B2B Lead Generation Using Social Media in 2016

B2B companies will attest that leads are the lifeblood of their businesses, as leads help companies find prospects, increase revenue, ...
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Content Marketing

A Marketer’s Guide to Creating Compelling Content

These days, content has become one of the most powerful weapons in a B2B marketer’s arsenal. The common practice used ...
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email-marketing

Email Marketing Best Practices: How to Drive Traffic, Engagement and Sales

Although email marketing has been around for quite some time now, it still proves to be a very effective content ...
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/ Blog

3 Reasons Data Collection is Critical for B2B Lead Generation

It is no secret that marketers are constantly on the lookout for new business leads, since lead generation efforts are ...
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5 Top Methods to Decrease B2B Cost per Lead

The rising costs of lead generation, increased competition, and the rapidly growing population of competing companies are all challenges in ...
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6 Proven B2B Content Types to Generate Quality Leads

In a 2014 study done by Acquity Group, 94% of business buyers do some form of online research before making ...
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Pure Incubation Joins Inc. 5000 List for the 2nd Consecutive Year

Topsfield, MA – For the second consecutive year, Pure Incubation has been included in Inc. Magazine’s annual Inc. 5000 list, ...
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/ PureB2B News
10 Best Ways to Generate Leads for B2B Companies in 2016

10 Best Ways to Generate More Leads for B2B Companies in 2016

The New Year arrives with new challenges when it comes to lead generation. With the business landscape becoming more and ...
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/ Blog, Lead-Gen, Lead-Generation

50 Must-Know Statistics to Improve B2B Lead Generation Strategies

In today’s competitive marketplace, generating leads for B2B companies has become more challenging than ever. Hence, the importance of devising ...
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/ B2B Lead Generation

Life at PureB2B

When you do something that matters and you get to share it with amazing people, you know you're at the ...
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/ PureB2B Culture

Lead Generation through LinkedIn: A B2B Guide

Humans love to consume content. In just about any marketing space, content is the main driver for top of funnel ...
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15 Effective B2B Lead Generation Ideas for Your Marketing Campaign

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective ...
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5 Ways to Make Your Content Marketing Matter in 2015

If you're dismissing content marketing as mere hype, you might be missing the mark. The truth is that, when done ...
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5 Ways to Create Better Content

Imagine a buffet table laden with enticing dishes. Your eyes track over the fare, trying to decide what food to ...
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/ Blog, Content-Marketing, Design, Writing

ABS: Always Be Storytelling

You’ve heard it before. ABS. Always. Be. Selling. It’s the great sales acronym of the age. We at PureB2B would ...
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How to Optimize Your Pilot Program

In marketing, some tactics can look promising and your gut might immediately tell you to “INVEST NOW”. But if you’re ...
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Unlocking Facebook: 5 Tips for Promoting Your Small Business

In what might be the most epic game of King of the Mountain to date, Facebook has (for the moment) ...
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10 Tips for Choosing a CRM System

“My customers are my greatest assets.” Should be both mantra and battle cry for the modern business. In this day ...
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Why Your Email Marketing Strategy Isn’t Working

Email, when done correctly, is one of the most effective ways for today's marketers to generate leads. There are a ...
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