on Apr 14, 2021 / by Corey Cantrell

Identifying Targeted Buyer Personas with Predictive Analytics

Ever wondered why your your targeted buyer personas have to be changed so much over a short period of time? Most marketers have, because this is a common issue in the marketing and sales space. Why? Mainly because, from a demand generation perspective, your buyer’s needs and challenges evolve quickly. The biggest driver to that issue is the large number of thought leadership pieces that exist around every conceivable topic. It’s a lot to take in as someone who is simply researching a solution. So what can you do?

We put together a handy infographic that explains how predictive analytics enables targeted marketing campaigns with unique buyer personas. On top of that, we have a whitepaper that goes in to detail on how to implement this type of strategy. Take a look!

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