Businesses, along with practically any and all types of transactions, are carried out in the digital world. Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition.
Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page. In terms of digital marketing, B2B markets need to maximize this tool because while social media and paid advertising generate traffic, a majority of online traffic comes from search engine results. Businesses need to take full advantage of what SEO has to offer because optimizing your website will give search engines better information allowing them to properly index your website and put it among the first in results pages.
According to Data Box, Google receives more than 75,000 searches per second which equates to over 6.3 billion each day. As entrepreneurs, it’s important to note that some of these searches include the interest of the products or services you are offering.
In this rapidly changing e-commerce environment, SEO techniques can be quite dynamic making it vital for your marketers to stay on top of the ball. Having the right SEO techniques will help your business boost your rankings and increase your monthly visitors from organic searches.
Below are five tried and tested SEO strategy you should carefully consider:
1. Mind Map
This is a strategy that helps you develop your strategy in an organic fashion. Contrary to popular belief, it is not a visualization of your final strategy, rather a visual process that structures your ideas and aids in better analysis, comprehension, and synthesis in a simple manner. What is most effective about mind maps is it allows for you to think of and develop ideas in a non-linear manner that results in a snapshot of your network of ideas.
2. Visual Representation
Following your brainstorming mind map session, there needs to be meat between the bones, so to speak. A means of summarizing the network of ideas laid out, there needs to be a more professional and concrete document.
Like any other plan, there needs to be goals, tasks and activities that lead up to such goals and other milestones and projects that will need to be iterated and adjusted as time goes on. In the process identifying the tasks and timelines that lie ahead, regardless of what format, worksheet or method you apply, there are three elements that must be clear: i) Who has been asked to what task; ii) What tasks should be undertaken first; and iii) Which tasks are recurring, planning, in progress, and finished.
3. Understanding your Company
Before anything, there must be a clear and consistent understanding of the company in order for any type of SEO strategy to be successful. This goes for all team members – both in house and outsourced personnel. In order to maximize all the strengths and advantages the firm has to offer, there needs to be a common awareness of the strengths that can be leveraged to get the most SEO value, the best tactics that are in line with the brand’s identity and knowledge of the challenges along the way. Understanding your company is critical in leveraging the strengths and getting the most of your SEO value.
There are three things to consider, the first being the company’s unique selling point. Secondly, what is the company’s vision, and thirdly, what are the weak points of the company at this time?
4. Knowing Your Audience
This cannot be overemphasized. Having knowledge of your audience and target market will allow you to anticipate their needs, know how to speak their language, and approach them in a way that they will appreciate. These insights will allow you to adjust your SEO around them.
A few things to determine about your audience including their tolerance for promotions, level of understanding of industry knowledge and jargon, and their closeness to the industry.
5. Precise Goal
In order to determine the success of your campaign, there needs to be SMART objectives and precise goals. In line with this, there should be adequate focus on the different elements of the strategy and how seamlessly they fit together and in order to do this, there should be metrics and KPIs.
Strategies are about achieving specific goals and having an impact on the company and its future direction and the metrics being used should be reflective of these goals and the different pieces that make up the process from the lines of authority to organic search traffic.
SEO is no longer a new phenomenon or one that we can hide from. Business owners need to rise up and accept the challenge and enter the new age of digital marketing or risk being left behind by the competition. With these 5 strategies, you can analyze your market, your company and your competition so you can more efficiently conduct your business and get a leg up over the competition. The right data will give you valuable insights for building customer relationships and sales prospecting. Find our how to make the best of your B2B marketing efforts by checking out our White Paper The Complete Guide to Data-Driven Marketing.