on Jul 01, 2021 / by Corey Cantrell

[Webinar] Driving Revenue Through Customer Experience

There is a major challenge that has popped up over recent times in the B2B sales and marketing space. Most of your clients are looking for personalized experiences when using your products and solutions. This is the reason that the customer experience role was created. Not to be mistaken with customer service, customer experience (CX) acts as the frontline of your companies client communications. They are put in a unique role to be the go-to with all current client needs. So, in that instance, you’re probably thinking about how you can help leverage that into creating new sales opportunities. Well, you’re not alone. In fact, that’s one of the major topics surrounding customer experience recently.

Leveraging Sales and Marketing

CX reps are product experts. Think about that for a second. Your customer experience team has all the ability needed to leverage sales and marketing initiatives in their day-to-day conversations with clients. On top of that, they can also make passive product recommendations to customers by understanding their needs. Unlike your sales reps, clients have a mutually beneficial narrative with your CX team. That’s because, at the end of the day, customer experience representatives solve problems. What if they could take those narratives and gather helpful insights about their clients, and spin those conversations into a reoccurring revenue opportunity?

Luckily, we’ve spent the time and put together a handy webinar, explaining the values behind customer experience, how they can gather various customer data points, and easy ways your CX team can keep a sales-minded narrative with clients.

Driving Revenue Through Customer Experience in 2021

If you’re interested in learning more about customer experience and strategic sales/marketing, consider subscribing to our blog! We post content very similar to this on a regular basis.

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