People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns.
Ever wondered if your customer experience team could be helping with marketing and sales opportunities? Check out our most recent webinar and find out how!
Social media still reigns as one of the best sources of customers and sales. According to a study cited by Asset Digital, 55% of customers and clients look for business information on social media. That’s why presence on these platforms has become an indispensable tool. With so many businesses clamoring for attention, there are only …
It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information. Sometimes, all they need to do is do an extensive online …
Interruption marketing is also known as “push” marketing because it puts your brand in front of people who may or may not be looking for it.
The current health pandemic has disrupted B2B marketing campaigns in staggering ways; it has further amplified the move to the digital, interrupted supply chains, and impacted customer demand and priorities. But at the end of the day, business continues as usual. A recent BBC report showed how the pandemic has changed the world economy through …
Take a look at our most recent webinar on Decisional Intelligence and learn how to increase your demand generation ROI!
Why is personalization so important in sales and marketing? Better yet, how can you do it efficiently? Check out our blog post to find out!
PureB2B President Chris Rack explores how demand generation has pivoted and what you can do to be successful in 2021.
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