What does successful marketing automation look like? Well, these six elements will break down how to build a working automation system.
Account-based marketing is a phrase most people have heard, but might not understand. Account-based marketing (ABM) is a strategy for identifying and approaching important accounts with the highest chance of becoming clients. It brings in the age-old debate between marketing and sales and who contributes more. Sales is the first thing that often comes to …
B2B event marketing remains a challenge and your marketing budget isn’t getting easier to manage. Take a look at some alternatives to consider in 2022!
Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is to get caught up in the details when discussing your campaigns, but sometimes, it helps to take a back seat and review what is happening with lead generation as a whole – how other marketers are faring. This will provide insight into where lead generation is headed and how we might guide our efforts to some unique and impressive results from this vantage point.
As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. In fact, you might already have something like this in the works. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. This means taking a look at what lead generation even means for your business.
People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns.
Ever wondered if your customer experience team could be helping with marketing and sales opportunities? Check out our most recent webinar and find out how!
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