Lead enrichment means acquiring and organizing supporting data for the leads in your database to ensure that they are highly current and accurate, utilizing all available data. Generally, lead enrichment refers to updating information such as business size, industry, job title, phone number, and email address. However, it may also refer to any data included …
by Corey Cantrell 
The middle of the marketing funnel is the most challenging part to convert leads through. Why? Well, as we stated in a previous blog; you’re catching your buyers in an information heavy stage, often times riddled with viable options they can choose from. When there’s too many options…well, you can fill in the rest. We’ve …
by Corey Cantrell 
Scalable middle of funnel lead generation is challenging, and the confusing intent landscape isn’t helping. This is where decisional intent can help.
by Corey Cantrell 
Take a look at our most recent webinar on Decisional Intelligence and learn how to increase your demand generation ROI!
by Corey Cantrell 
Ever wondered why your your targeted buyer personas have to be changed so much over a short period of time? We have an infographic on that! Learn more here.
by Corey Cantrell 
PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions
by Corey Cantrell 
Take a look at your current marketing data and lead situation. What is missing? Most marketers will agree that MQLs have slowed down over time, and sales isn’t seeing the conversions they need to support growth. Where are your leads getting stuck at in the funnel? By evaluating your current lead generation, you can tell …
by Corey Cantrell 
Nothing is more frustrating, from a production standpoint, than to have your content and brand fall on deaf ears. Vendor fatigue is a real issue.
by Corey Cantrell 
Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Marketers must be …
by Corey Cantrell 
Data is the new currency in today’s digital age, data leads to new opportunities, strategies, and allows transparency into the market making it important to invest in data. But, are you sure that the data you have is exactly what you need to guide you in the right direction? With so many data points available, …
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