Intent Isn’t Enough Anymore Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times. Most intent providers utilize some sort ecosystem of websites to track engagement. The problem …
by Corey Cantrell 
Nothing is more frustrating, from a production standpoint, than to have your content and brand fall on deaf ears. Vendor fatigue is a real issue.
by Corey Cantrell 
Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Marketers must be …
by Corey Cantrell 
Data is the new currency in today’s digital age, data leads to new opportunities, strategies, and allows transparency into the market making it important to invest in data. But, are you sure that the data you have is exactly what you need to guide you in the right direction? With so many data points available, …
by Debbie Cordo 
With the rapid growth of sales automation technology hitting the market, response rates to sales and marketing efforts are plummeting in direct proportion to the amount of automated prospecting messages flooding the inboxes and voicemails of your clients. Automation is no longer a competitive advantage for SDRs. It is the new normal and the need …
by Debbie Cordo 
Technology has changed the way consumers behave requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process. The role of marketing and sales are intertwined – their work is complimentary and leads to collective revenue …
by Meghan Huston 
Intent data is the heir of big data analytics and lead generation. Modern technology can now predict and anticipate the “intent” of a user based on their activity and search strings. It’s now possible to find potential customers out of the 4.3 billion internet users worldwide. Intent data creates categories based on personal interest as …
by Debbie Cordo 
The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of …
by Corey Cantrell 
Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. Since the internet has become accessible to a large portion of the global population, the opportunities for growth …
by Debbie Cordo 
Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for lead nurturing strategies. Finding success with B2B lead nurturing in today’s market means …
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