It’s no secret lead generation is one of the key challenges all marketers face. While the concept of collecting and delivering authentic and qualified sales leads isn’t new, the different ways marketers can increase the number of leads that eventually convert into sales has certainly evolved. While the goal remains the same — attract target …
by Jane Dubzinski 
In the midst of 2022 planning? Demand generation is probably at the top of your mind. How can you build value with your customers? Let’s take a look!
by Corey Cantrell 
B2B event marketing remains a challenge and your marketing budget isn’t getting easier to manage. Take a look at some alternatives to consider in 2022!
by Corey Cantrell 
Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is to get caught up in the details when discussing your campaigns, but sometimes, it helps to take a back seat and review what is happening with lead generation as a whole – how other marketers are faring. This will provide insight into where lead generation is headed and how we might guide our efforts to some unique and impressive results from this vantage point.
by Corey Cantrell 
As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. In fact, you might already have something like this in the works. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. This means taking a look at what lead generation even means for your business.
by Corey Cantrell 
The sales process has changed significantly with the advent of technology, helping your sales teams get more leads, drive more effective sales conversion strategies, and converting prospects. With technology, salespeople can boost their awareness, generate more leads, build long-term connections with prospects and customers, create an outstanding sales pipeline, increase response, and eventually optimize lead nurturing and conversion.
by Corey Cantrell 
Lead enrichment means acquiring and organizing supporting data for the leads in your database to ensure that they are highly current and accurate, utilizing all available data. Generally, lead enrichment refers to updating information such as business size, industry, job title, phone number, and email address. However, it may also refer to any data included …
by Corey Cantrell 
For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Lead generation techniques, when done correctly, build solid relationships with viable customers with …
by Corey Cantrell 
Social media still reigns as one of the best sources of customers and sales. According to a study cited by Asset Digital, 55% of customers and clients look for business information on social media. That’s why presence on these platforms has become an indispensable tool. With so many businesses clamoring for attention, there are only …
by Corey Cantrell 
When striving to be an efficient B2B industry leader, lead generation is one of, if not the most important factor of your company. Having a successful or lacking process affects everyone from marketing and sales to production and even upper management. Scalable rates, lead costs, and a follow up system are common pain points for …
by Corey Cantrell Input your search keywords and press Enter.