Lead enrichment means acquiring and organizing supporting data for the leads in your database to ensure that they are highly current and accurate, utilizing all available data. Generally, lead enrichment refers to updating information such as business size, industry, job title, phone number, and email address. However, it may also refer to any data included …
by Corey Cantrell 
For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Lead generation techniques, when done correctly, build solid relationships with viable customers with …
by Corey Cantrell 
Social media still reigns as one of the best sources of customers and sales. According to a study cited by Asset Digital, 55% of customers and clients look for business information on social media. That’s why presence on these platforms has become an indispensable tool. With so many businesses clamoring for attention, there are only …
by Corey Cantrell 
When striving to be an efficient B2B industry leader, lead generation is one of, if not the most important factor of your company. Having a successful or lacking process affects everyone from marketing and sales to production and even upper management. Scalable rates, lead costs, and a follow up system are common pain points for …
by Corey Cantrell 
Interruption marketing is also known as “push” marketing because it puts your brand in front of people who may or may not be looking for it.
by Corey Cantrell 
One of the biggest manpower and resource savers is marketing automation. With automation, your employees can be freed of mind-numbing tasks that shackle them from focusing on the more important aspects of their job.
by Corey Cantrell 
As a sales and/or marketing leader, you probably feel the overwhelming pressure to hit various metrics and targets each quarter. If you’re in this position, then it’s safe to say that lead generation pushes and pulls just about everything that you do. On top of that, we can also assume that your sales team works …
by Corey Cantrell 
The middle of the marketing funnel is the most challenging part to convert leads through. Why? Well, as we stated in a previous blog; you’re catching your buyers in an information heavy stage, often times riddled with viable options they can choose from. When there’s too many options…well, you can fill in the rest. We’ve …
by Corey Cantrell 
Scalable middle of funnel lead generation is challenging, and the confusing intent landscape isn’t helping. This is where decisional intent can help.
by Corey Cantrell 
Creatively approaching your lead generation tactics nowadays is almost a requirement to your marketing and sales success. Learn how to start!
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