As a sales and/or marketing leader, you probably feel the overwhelming pressure to hit various metrics and targets each quarter. If you’re in this position, then it’s safe to say that lead generation pushes and pulls just about everything that you do. On top of that, we can also assume that your sales team works …
The middle of the marketing funnel is the most challenging part to convert leads through. Why? Well, as we stated in a previous blog; you’re catching your buyers in an information heavy stage, often times riddled with viable options they can choose from. When there’s too many options…well, you can fill in the rest. We’ve …
Scalable middle of funnel lead generation is challenging, and the confusing intent landscape isn’t helping. This is where decisional intent can help.
Creatively approaching your lead generation tactics nowadays is almost a requirement to your marketing and sales success. Learn how to start!
Believe it or not, strong webinars can be a major boost to sales performance and conversions. Find out how you can increase sales with a webinar strategy.
PureB2B President Chris Rack explores how demand generation has pivoted and what you can do to be successful in 2021.
In a sea of frustration and over-encumbered marketing teams, what are some best practices to managing multiple lead generation channels?
One of the biggest frustrations in the marketing and sales space is combining lead generation with the sales development process. Here’s how to fix it.
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