There is a growing need for personalization and with lead generation. So the question stands, “Should lead development report to sales or marketing?”
by Corey Cantrell 
As the SaaS market grows and develops, so does the need for a strategic sales process. Selling IT solutions is no different. Find out how!
by Corey Cantrell 
As it stands, the idea of lead development is grossly underutilized by sales and marketing professionals today. What can you do to streamline conversions?
by Corey Cantrell 
Fighting the Decline in Lead Conversions There’s nothing revolutionary in saying that too many sales or marketing activities to one lead can be detrimental to the overall lead conversion. At the same time, you won’t find a whole lot of push back in wanting higher quality lead conversions. That’s because, at the end of the …
by Corey Cantrell 
Marketing nurture doesn’t have a defined process. Here are some easy tricks you can try right now to help you convert more leads.
by Corey Cantrell 
It goes without saying- selling is hard. There is hope however- How can you turn your sales prospecting into a lead nurturing machine?
by Corey Cantrell 
One of the most critical roles of converting leads to opportunities is in the hands of your sales development team. A high-functioning sales development strategy has major impact on your revenue, so it is critical to build strong cadences and processes within the team. Here are a few areas where many organizations miss the mark …
by Chris Rack 
The average B2B decision maker gets 50+ prospecting messages from sales professionals every single day. The rise in adoption of sales acceleration software and its ability to automate email outreach has led to a barrage of garbage messages flooding the inbox of your potential buyer. In order to cut through the noise, you need to …
by Chris Rack 
Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert. When leads enter the funnel, they …
by Corey Cantrell 
Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results …
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