There is a growing need for personalization and with lead generation. So the question stands, “Should lead development report to sales or marketing?”

As it stands, the idea of lead development is grossly underutilized by sales and marketing professionals today. What can you do to streamline conversions?

Marketing nurture doesn’t have a defined process. Here are some easy tricks you can try right now to help you convert more leads.

It goes without saying- selling is hard. There is hope however- How can you turn your sales prospecting into a lead nurturing machine?

The average B2B decision maker gets 50+ prospecting messages from sales professionals every single day. The rise in adoption of sales acceleration software and its ability to automate email outreach has led to a barrage of garbage messages flooding the inbox of your potential buyer. In order to cut through the noise, you need to …

Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert. When leads enter the funnel, they …

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results …