How to Clean Dirty Data

Everyone knows that data is an integral part of a company. From the success of marketing campaigns

by Meghan Huston
How to Effectively Manage Your Contacts List

We all know that email marketing isn’t dead. But before sending a single email, businesses need to

by Anna Eliot
7 Benefits of Closed-Loop Reporting

In marketing, the meaning of closed-loop reporting is right in the name. It means to “close the

by Anna Eliot
What do data solutions mean for marketing technology

In recent years, marketing has come to rely on the input of big data in order to

by Anna Eliot