As a B2B marketer, you most likely understand the impact that effective content marketing strategies can bring to your business. Of course, it doesn’t come without challenges. For example, after developing your major pillar content pieces, you realize that your inbound leads are plateauing. Here’s a concrete example. Posting on your company’s blog or your …
by Corey Cantrell 
Growing your business in a climate of stiff competition is possible with the right approach. There are some outbound marketing best practices that can help!
by Corey Cantrell ![Sourcing Content Syndication Vendors [Research Tips Included] | PureB2B](https://pureb2b.com/wp-content/uploads/2021/01/Sourcing-Content-Syndication-Vendors-Research-Tips-Included-PureB2B_8-1024x427.png)
Do I need a content syndication vendor? How, where, and why do I begin this research?
by Corey Cantrell 
With so many unpredictable factors riding on digital event success, there is only so much you can control. You have to get your webinar to stand out in advance, engage your attendees that show up, and evolve the conversation afterwards. Maximize your spend by trying a few of these tactics, some of which can be …
by Chris Rack 
As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. It’s important to think …
by Chris Rack 
There is no valid argument against the value of content marketing in terms of its role in building brand awareness and rapport between businesses and their customers. However, there is a lot to consider when it comes to choosing the right digital marketing strategy – resources, time, and the content itself. Any business manager knows …
by Corey Cantrell 
As with most business processes, content marketing is measured against how well your implemented strategies perform, however this is not always an easy process. Companies invest a lot into their content marketing strategies to break through the noise and reach their audience; it is important for marketing professionals to understand if these investments merit the …
by Corey Cantrell 
It is clear, in the world of marketing, content is STILL king and naysayers are in for an uphill climb. Those involved in content marketing know the importance of diversified strategies to expand reach, increase sales leads, and generate brand awareness. Content syndication is a critical technique that can re-energize your digital marketing campaigns. Syndications’ …
by Debbie Cordo 
Content syndication is vital for filling your B2B marketing funnel with interested buyers. But for many marketing teams, current content syndication efforts may be underperforming. To ensure that your strategy is optimized and resulting in a positive ROI, there are a handful of key processes you need to have in working order. Adhering or straying …
by Debbie Cordo 
Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it. So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? The average CRM …
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