With the rapid growth of sales automation technology hitting the market, response rates to sales and marketing
by Anna Eliot
Building an Effective Content Syndication Strategy

Content syndication is vital for filling your B2B marketing funnel with interested buyers. But for many marketing

by Anna Eliot
Behavioral Targeted Lead Nurturing: It’s All About Context

Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their

by Anna Eliot
Re-engagement tactics to warm cold leads

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from

by Anna Eliot
How to Use Behavioral Data to Trigger B2B Emails

Aside from providing the necessary information about your products and services to drive the purchasing decision, several

by Anna Eliot
When Should Marketing Hand Leads to Sales for Closing

Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified.

by Anna Eliot
10 B2B Lead Gen Strategies for 2019

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer

by Anna Eliot
SaaS Market Trends to Look Out for in 2019

The digital age and technological innovation have opened the door for more flexible and accessible web-based solutions,

by Anna Eliot
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