on Dec 22, 2020 / by Corey Cantrell

2020 PureB2B Inspire to Act Initiative

For the past four years, PureB2B has taken part in a charitable donation initiative called Inspire to Act. Originally taken from the idea started by the book “Inspire to Act for Children” – by Jennifer Borislaw, it has expanded to a company culture and mindset of giving and supporting your fellow human. Each year, our organization is broken into teams where each team collaborates together to decide on a charity to donate to. As we’ve grown, we’ve made a conscious effort to not scale back on the donation amount. That means, the more people we have working for us, the more money that gets donated to local and national charities.

Here are some stories from this year’s Inspire to Act:

Group 1 – No Kid Hungry


“…Due to the world-wide pandemic this year – and the resulting layoffs and work shortages – food insecurity and inequality has become a major issue, in this country and around the globe. Traffic to food pantries has almost tripled. This crisis affects millions of people, especially children. In fact, some of the most-requested items at food pantries and shelters are infant and baby foods.”

Group 2 – Feeding America


“…Amongst our conversations and research, we have decided to donate to Feeding America. Feeding America supports over 46 million Americans struggling with hunger. It is so important to help our own neighbors and to care for those who might even live next door to us without even knowing it. Hunger not only effects the growth and nutrients of a human, but also one’s ability to focus on school and work. Feeding America is the second largest U.S. charity by revenue according to Forbes, and we are grateful to have the opportunity to help those around us.”

Group 3 – MSPCA


“For this year’s Inspire to Act donation we wanted to give our contribution to an organization really making an impact here in Massachusetts that gets overlooked far too often. The MSPCA, whose mission is to protect animals, relieve their suffering, advance their health and welfare, prevent cruelty, and work for a just and compassionate society. As animal lovers, we couldn’t think of a more deserving organization. It is our hope that our donation will help them to continue to provide veterinary, behavioral, education, rescue and adoption services throughout Massachusetts”

Group 4 – St. Jude’s, Comfort Cases, Compassion International

“Most of you are probably familiar with St. Jude Children’s Research Hospital. The mission of St. Jude is “to advance cures and means of prevention, for pediatric catastrophic diseases through research and treatment”. Unlike other hospitals, most of the funding comes from individual contributions so they need all the help they can get. And the amazing thing about St. Jude is families will never receive a bill for their treatment.”

            “Over 700 children enter foster care every day. Most are given a trash bag to carry their belongings. These children have been neglected and often feel like they don’t matter. Many do not own a toothbrush or have a pair of pajamas. A comfort case gives a child entering foster care a sense of dignity and hope. For every $10 donated, Comfort Case provides one child entering foster care with a comfort case where they can store their belongings and not experience the indignity of living out of a trash bag. Additionally, each comfort case is packed with a pair of pajamas, a stuffed animal to hug, a toothbrush, soap, and other personal care items.”

            “…Melie Oubda through a Christian Foundation known as Compassion International for a few years now. Melie is 7 years old and lives in Sierra Leone in a high-risk area for HIV and general infection with little access to clean drinking water. With our donation, Melie will receive education, health care, supplemental nutrition, and loving adult care.”

Group 5 – St. Jude’s

            “…We couldn’t imagine what these parents go through when seeking treatment for their little ones. The last thing on their mind should be hospital bills and if we can help in any way, even if it just changes a child’s perspective, then we feel compelled to do so. We also hope that these donations one day will ultimately help with the goal of eliminating children’s cancer for good!”

Group 6 – Gifts That Matter

            “GiftsThatMatters works with local organizations like Mass Department of Child and Family Services, Pathways for Children, Northshore Education Consortium and works directly with the families or children to help them get what they need. Because of this GiftsthatMatters is able to work quickly and without extensive paperwork or red tape and often able to fill a request in days rather than weeks.”

Group 7 – Northern Illinois Food Bank

            Our team decided quickly to support a local food bank.  In this crazy year, job loss is up and food insecurity is worse than ever.  At the same time, support for food banks is harder to find because many of the usual giving organizations and individuals have also been affected by the economic downturn and pandemic restrictions.   We selected the Northern Illinois Food Bank because some of the Geneva office has volunteered there in the past, and we wished to provide more support to their mission.”

Group 8 – End 68 Hours of Hunger

            End 68 Hours of Hunger is a public non-profit effort to confront the approximately 68 hours of hunger that some school children experience between the free lunch they receive in school Friday and the free breakfast they receive in school Monday. Each child receives a backpack from the non-profit each Friday full of food to last through the weekend.  These backs are packed each week by volunteers.”

Group 9 – MakeAWish Foundation

            “Tens of thousands of volunteers, donors and supporters advance the Make-A-Wish®️ vision to grant the wish of every child diagnosed with a critical illness. In the U.S. and its territories, a wish is granted every 34 minutes. A wish can be that spark that helps these children believe that anything is possible and gives them the strength to fight harder against their illnesses. This one belief guides us and inspires us to grant wishes that change the lives of the kids we serve.”

Group 10 – Jessica GoFundMe

Jessica, adopted her 2 nephews after her brother (a single Dad) died unexpectedly. Last year she was diagnosed with a rare kidney cancer and it has moved to her brain now as well. When COVID hit she lost her accounting job and her good insurance. Now, with insurance that won’t cover out of state treatments, she is trying to raise money in order to have a special surgery and new aggressive treatment that is not offered at her current hospital. With Jessica not having a job, they have now lost their home and car. They are couch surfing at friends’ houses and she walks to the hospital to get her treatments.”

Group 11 – Cast Member Pantry

            Through this donation we will be supporting fellow hard-working Americans who have been impacted by Covid-19.  I realize that unless you’re a Disney fanatic like I am you may not realize that Cast Member is what employees of WDW and Disneyland resorts/theme parks are called.  To date in 2020 over 28,000 Cast Members have been laid off/furloughed and it was recently reported that another 4k layoffs are expected in Q1 2021. This mission was all started, amazingly, by a furloughed Cast Member who wanted to help ease the financial burden of others going through what she was.”

We encourage everyone to take a look at the non-profits and charities listed here. They are immensely helpful to their communities and continue to make an impact during this global pandemic.  

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